In just under a week, Halloween 2024 will officially take place on October 31. Although not a traditional festival in Vietnam, Halloween still has a great influence on the entertainment culture of young consumers. The latest report from Pinterest will help brands and especially content creators grasp the latest Halloween 2024 trends of consumers, from fashion, cuisine to space decoration,… in the near future!
As one of the social networks leading global Creative trends, Pinterest is a familiar destination for many marketers to discover the latest hot trends among consumers, especially young people. For major holidays like Halloween, this platform is also a place where users share makeup ideas, fashion styles, home decorations, entertainment activities, etc. Therefore, to Helping brands and content creators most accurately grasp the Halloween trends taking place in 2024, Pinterest recently released an analysis report on the most popular Hot Halloween Trends on this platform!
Main trends:
- Skin: It girl Halloween costumes, Sports-inspired costumes, Classic costumes.
- Decoration – Decor: Vintage style decoration, 90s decoration,
- Cuisine: Ghost pizza, pumpkin s’mores cookies, ghost brownies
- Makeup – Masquerade: Gothic Glam, Beastly Beauty,…
Gothic Glam – Typical Makeup Style
Disruptive, rebellious and somewhat dark are always one of the characteristics of the Halloween season. According to Pinterest, this year users continue to increase searches for the keyword “scary makeup style” by more than 60% compared to last year, showing that Gothic Glam is continuing to be a hot trend for the 2024 Halloween season. In addition, this trend is also combined with new sources of inspiration such as anime style. Topics that users love revolving around this style include:
- Scary makeup +60%
- Light vampire makeup +475%
- Romantic gothic makeup +710%
- Goth style makeup +290%
- Zombie makeup ideas +230%
- Crow Makeup +275%
- Clown makeup +1870%
- Sakuna makeup +1655%
In addition, not only women, but men also love this makeup style. The number of searches for “goth guy makeup style” increased by 290%.
“It girl” Halloween costumes reign supreme
Similar to fashion trends around the world, this year “it girl” costumes have become the dominant theme for the Halloween season. In particular, the number of searches for the keyword “It girl Halloween costume” has increased by 170% compared to last year. In addition, this year’s Halloween fashion trends are also greatly influenced by celebrities. Personality stars such as Rising Pop Star Sabrina Carpenter, Female Singer Charli XCX, Ariana Grande, Olivia Rodrigo,… are the most searched names thanks to their unique fashion styles. Specifically:
- Charli XCX makeup +2345%
- Kesha’s Halloween Costume +510%
- Ariana Grande bunny costume +460%
- Jhene Aiko makeup +360%
- Sabrina Carpenter Halloween +215%
- Olivia Rodrigo Halloween Costume +170%
- Priscilla Presley outfit +140%
- Amy Winehouse Halloween Costume +130%
- SZA Outfits +110%
Beastly Beauty – Beastly-inspired makeup style
Beastly Beauty is a somewhat wild and abstract makeup style, inspired by images of beasts. This year, this makeup trend is forecast to cover the Halloween season, combined with other small trends such as: 3D Halloween nails. Some “monsters” that users love to dress up as this Halloween season include:
- Leopard print makeup +570%
- Leopard print makeup +670%
- Cheshire Cat Makeup +55%
- Fox makeup +55%
- Deer makeup +206%
- Rabbit makeup +445%
- Mermaid makeup +120%
- Zebra Halloween Costume +135%
- 3D Halloween Nails +150%
Main Character Costumes – Costumes that turn the person into the “main character”
Main character costumes are a costume and makeup concept that helps the wearer transform into the main characters in fairy tales or famous movies. This has always been a familiar costume trend in many Halloween seasons and it will continue to explode again in 2024. Besides familiar images such as witches, the inspiration for this year’s Main character costumes is very diverse. : From nostalgic characters in fairy tales, to characters in reality TV shows, movies,… Allowing everyone to transform into adult characters and celebrities language they love.
- Witch Halloween Costume +890%
- Elle Woods bunny costume +110%
- Carrie Bradshaw outfit +130%
- House of the Dragon costume +415%
- Dune Costume +280%
- Cleo Denile outfit +450%
- Clawdeen wolf costume +200%
- Bratz Halloween Costume Ideas +395%
- Love Island Halloween Costume 440%
- Mean Girls Santa Claus Costume +450%
Spooky costumes with a sporty twist
Spooky sports – Spooky sports costumes are one of the most distinctive trends of this year’s Halloween season with a 265% increase in searches for “sports costume ideas” on Pinterest. The novelty, dynamism and sporty nature make this type of clothing catch the attention of many young people, especially fans of sports or sports teams. Some sports themes that are becoming inspiration for Halloween costumes this year include:
- Sportswear ideas +265%
- Dallas Cowboys Fan Outfit +550%
- F1 driver’s outfit +85%
- Rhythmic gymnastics outfit +130%
- Racing driver outfit +410%
- Figure skating costumes +50%
- Boxing outfits +55%
Couple Costumes & Best Friends Costumes
During the Halloween costume festival, couple costumes are definitely indispensable for loving couples or close friends, siblings. This year, the ideas for this type of costume were taken from famous couples in famous movies and stories such as Joker & Harley Quinn, Shark Boy and Lava Girl,… Most of them are long-running works. life, bringing a feeling of nostalgia to the wearer.
- Shark Boy and Lava Girl couple costume +4245%
- Joker and Harley Quinn costume couple +100%
- Charlie’s Angels Costume +460%
- Spice Girls Costume +135%
- Serena and Blair’s outfits +60%
- Blink Costume 182 +95%
- Glinda and Elphaba costumes +770%
- Queen of Hearts and Alice’s outfits +155%
- Beetlejuice Family Costume +130%
- Cheetah Girls Costume +47%
Decorate Halloween Space in Classic Style
Halloween 2024 looks like it’s going to be a year of nostalgia. Gen Z and Millennials are showing a special love for images of the past from costumes, makeup to home decoration. According to Pinterest, Halloween decorations from the 70s and 90s are returning in the spooky festival of 2024 with familiar styles such as: Disco, Boho,…
- Hippie-style Halloween decoration +190%
- Disco-style Halloween decoration +175%
- 90s Halloween decorations +140%
- Halloween Boho +85%
- Classic Halloween +50%
- Halloween 70s +50%
Hot foods during Halloween Season
Food is always a topic that culinary brands easily exploit to attract users during Halloween. No exception, this year there are also many searches revolving around unique dishes with spooky themes.
- Ghost Pizza +850%
- Halloween Popcorn Bar +110%
- Pumpkin s’mores cookies +390%
- Pumpkin fur +240%
- Ghost Brownie +200%
- Eyeball Cookies +100%
- Halloween Breakfast +80%
Conclusion:
Above are the latest trends that consumers are looking forward to experiencing during the 2024 Halloween season. Not only culinary or fashion brands, but all industries such as retail, FMCG, entertainment services, … can all use these trends in the upcoming Halloween season to attract attention, attract customers and bring them a unique experience. In addition, this is also an important basis for content creators on social networks to quickly build suitable content routes for the Halloween 2024 season.
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