A fun and interactive kissing game on TikTok has been launched by Duolingo “A summer Fling with Duo” to encourage learners to continue their learning process.
Summer is the perfect time for a series of days of rest, relaxation, enjoyable trips, exciting outdoor activities and also full of energy for love. For the language learning app Duolingo, all of these interesting things come with a challenge: Distractions cause learners to neglect and delay their lessons. Amidst the excitement of fun and romantic summer visions, learning on the app can be forgotten. To avoid interruptions, Duolingo is launching a fun AR interactive campaign in Japan.
Fun Kissing Game on TikTok
To keep Duolingo top of mind and encourage users to continue their language learning journey, the app launched “A Summer Fling with Duo” – a fun and interactive kissing game on TikTok. Duo, the app’s mascot, has been transformed into a hot hug pillow, inspired by the popular Buff Duo meme, inviting players to compete and have a chance to win their own life-sized hug pillow. To get a chance to hug the real hug pillow with Duo, players must prove their kissing skills by performing the most synchronized kisses with Buff Duo in the TikTok AR game.
The pillow was inspired by the famous Buff Duo meme.
The campaign was created by independent Creative Agency UltraSuperNew Tokyo and then spread through popular influencers who participated in the AR game and proudly showcased their Buff Duo pillows on TikTok.
People are playing AR games and proudly showing off their Buff Duo hug pillows on TikTok.
Duolingo Japan’s Social Media director Bunrei Yamane said: “We wanted to create something fun and easy for everyone to enjoy, whether you’re indoors or out this summer. The Buff Duo filter is a fun reminder that Duo is here for you, wherever you are.“.
From creative agency UltraSuprtNew Tokyo, Creative Director Andres Aguilar added: “Why leave the house to find a partner and hope for romance this summer when you can cuddle up with your pale-skinned boyfriend in the comfort of 23 degrees, air-conditioned comfort of your own room? Maintaining your Duolingo learning streak has never been so appealing.“.
With limited quantities, this will be an interesting and completely worthy collectible for the owner this summer.
The game will be live-streamed on TikTok through September 21. The winners will be the ones who achieve the highest score by sharing their gameplay with the hashtag #summerflingwithDuo. They will be notified via direct message on the social media platform and will receive their own Buff Duo pillow in the mail. With limited quantities, this will be a fun and totally worthy collector’s item for the summer.
Not only known as a foreign language learning application, Duolingo has successfully reached millions of users thanks to smart marketing strategies, along with a popular and beloved blue owl mascot on social networks. In early August, Duolingo Japan also “played big” when it abandoned its familiar cute image to transform into a six-pack handsome guy wearing a white shirt and a cool tie appearing on an outdoor LED Advertising screen in Ikebukuro city (Japan). Duolingo’s unique cosplay idea is also a way to renew itself, bringing freshness to users, while demonstrating understanding of learners’ insights, encouraging everyone to maintain their learning efforts.
Source: Synthesis from Campaignbriefasia
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