Explore unique creative campaigns from brands like Heinz, KFC, McCann Worldgroup Singapore and Ikea with MarkKnow!
1. Heinz cooperated with music producer Mustard in the launch of Mustard X Mustard.
Heinz – a leading spice Brand has just announced a special cooperation with the famous music producer Mustard – who is behind a series of hits of Kendrick Lamar, Rihanna, Tinashe and 2 Chainz, marking a new step forward. In combining cuisine and music culture. Accordingly, the male artist shook hands with Heinz to prepare the unique taste of mustard sauce Mustard x Mustard – Heinz Mustard’s first new product globally after nearly a decade.
In the framework of the campaign, Heinz launched a 30 -second Advertising inspired by an old advertisement in 2018, standing out with Etta James’s “At Last” song to illustrate the smoothness of Heinz sauce. The new version offers a more modern “twist”: the advertisement is suddenly stopped before the DJ Tag “Mustard on the Beat” and the “Mustard!” of Lamar.
Heinz cooperated with music producer Mustard in the launch of Mustard X Mustard Mustard
According to Todd Kaplan, North American Marketing Director of Kraft Heinz, this is a Creative combination: “Like Heinz, Mustard is always wholeheartedly when creating something. He has been a fan of the brand for many years, so Mustard cooperation with Heinz is only a matter of time. We are very excited for all the surprises that will take place next year! “
The campaign was launched at the same time as the Grammy Awards 2024 on February 2, where Mustard received two prestigious nominations: the producer of the year and the recording of the year with Kendrick Lamar. The new mustard product was also announced right at the Grammy Awards, and Mustard acts as a mustard manager. Ifetayo Jabari-Kitwala, senior strategist at Cashmere, shared: “This is not just an advertising campaign, but a cultural combination. Mustard and Heinz are a testament to the blend of creativity, strategy and style. ”
In addition to television advertising, the campaign also includes outdoor billboards in Los Angeles – Mustard’s hometown – to honor the success of this male artist. It is known that Mustard is famous for being a loyal fan of Heinz, even owning a Heinz bottle -shaped gemstone line.
The campaign was born in the context, Kraft Heinz recorded a 2.8% revenue in the third quarter of 2024 but continued to invest heavily in marketing, research and product development. The company’s fourth and 2024 financial statements are expected to be published on February 12.
KFC and creative advertising campaign: Remove all the door to confirm the service 24/7
KFC has just implemented a creative advertising campaign to the point of being boldly named “KFC Out-Doors”, In order to emphasize the commitment to serve customers around the clock. Instead of merely promoting, this fried chicken brand has decided to completely remove the door at some restaurants and turn them into unique outdoor billboards.
The campaign was performed by TBWA Raad, with the goal of breaking all barriers between customers and the famous fried chicken. Previously, the door was often a sign for the opening and closing hours, but for KFC, the elimination of them was a strong affirmation that “we are always open – in the true literal sense!”
KFC completely removed the door at some restaurants and turned them into outdoor billboards
The removable doors are not only eliminated but also used as creative billboards with witty messages like “Who needs the door when we are always open?”. In particular, each billboard integrates the QR code, making it easy for customers to find the nearest KFC store at any time.
Ahmed Arafa, Marketing Director of Menapakt & CIS area of KFC, shared: “Serving 24/7 is not only a service, but also our commitment to our customers. The removal of the door shows the spirit of willingness to serve anytime, anywhere of KFC.” Joe Lahham, CEO of TBWA Raad, also emphasized: “This is not only a bold marketing strategy, but also the way KFC confirms its brand. Help create curiosity, attract customers to experience directly. ”
KFC strongly asserted that “We are always open – in the literal sense!”
The “KFC Out-Doors” campaign is being widely implemented in many busy areas, with doors located at crowded intersections and famous locations. In particular, customers can scan the QR code on the billboard to receive free incentives at KFC stores open 24/7. With this creative step, KFC not only promotes the service but also creates a strong statement: at KFC, the door is always open – in both literal and shadow!
McCann Worldgroup Singapore launches the “purification” application of phones according to feng shui for players “spiritual system”
On the occasion of the Lunar New Year, McCann Worldgroup Singapore introduced Phone Shui – A creative application combining feng shui with digital space, helping users re -arrange the phone screen to attract luck, fortune and positive energy. According to McCann Worldgroup Apac, the idea of Phone Shui comes from the fact that today’s phones have become an integral part of life, affecting daily mood and performance. By “purifying” the screen, eliminating unnecessary applications and rearranging a reasonable layout, users can create a harmonious digital space, bring peace and start smoothly. In the new year.
Phone Shui helps to arrange the phone screen to attract luck, fortune and positive energy.
The application provides personalization suggestions based on the principle of feng shui, including: lucky colors according to destiny; Feng shui is based on the zodiac; Optimal application arrangement, synchronizing digital space with personal goals
The application provides personalized suggestions based on feng shui principles
In an era where people spend hours every day on their phones, digital balance is an important factor as physical space. Phone Shui not only helps to clean the screen but also helps users create better control, while providing a positive feeling when unlocking the phone.
“Gen Z and the young generation today are more likely to be overloaded by the digital world. With Phone Shui, we want to bring a fun but meaningful approach, helping users to enjoy the feeling of victory when holding Phone in hand. ” – Seth Low, Art Director at McCann Worldgroup Singapore, shared. Thereby, Phone Shui is not only an application but also a modern method to help users connect with feng shui energy, open luck from their personal equipment.
IKEA parody advertised luxury to highlight her affordable design
IKEA Canada recently marked the cooperation with the Rethink creative Agency in the campaign “Actually, It’s IKEA“, In order to challenge the prejudice about high -end interior design. By simulating familiar luxury ads, the clever campaign reveals that the luxurious style is not necessarily accompanied by the expensive price – Instead, IKEA products bring sophistication at reasonable costs.
The campaign consists of three short ads, each Video starts with aesthetic image, style of luxury brands. However, the climax of each video is the “unexpected” moment when revealing that the furniture in the lavish setting is actually IKEA’s product at an affordable price.
For example, a woman appears in a fanciful space, spraying perfume while the surrounding fabric fabric feels like a high -end perfume ad, but in fact, it is just a set of Dvala bed sheets of IKEA for $34.99. Or a model full of posing with a minimalist, luxurious chair that reminds the ads of fashion brands but finally revealed that this is the Teodores chair with only $45. Or in another video, a cocktail prepared with a splendid space, with a reflective light from the glass in his hand, but the surprise lies in the IKEA Pokal glass, cost only $5.99.
The campaign was launched at the time when Canadian consumers were increasingly interested in living expenses, and reflecting IKEA’s commitment to providing quality and reasonable quality furniture solutions. According to Jonelle Ricketts, Marketing Director of IKEA Canada: “Pocket money is an important priority, affecting every customer group, from young people who are decorating the first apartment to families who need to upgrade space. living. Through this campaign, we want to affirm that the style and quality do not necessarily have high prices. ”
With “Actually, It’s IKEA”, the Swedish Furniture brand continues to prove that the exquisite design can come from simple, close solutions and at the reach of everyone.
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