In the era of artificial intelligence explosion, the race for brands to catch up and apply advanced technology to their products is becoming more fierce than ever.
Canva acquires Design Startup Leonardo.Ai: Aiming to be a Pioneer in Image AI
Canva, the world’s leading graphic design platform, has just announced the acquisition of a “rookie” specializing in content and AI research – Leonardo.Ai. The combination of Canva and Leonardo.Ai is not simply a technology integration but also a handshake of talented teams. All 120 employees of Leonardo.Ai, including the leadership team, will officially join Canva. This helps both companies go further in researching and developing advanced AI solutions.
Leonardo.Ai – AI image design startup
The acquisition of Leonardo.Ai strengthens Canva’s Magic Studio suite of Creative AI tools and opens up new growth opportunities. Cameron Adams, Canva’s co-founder and chief product officer, said Leonardo.Ai’s technology will be integrated into Magic Studio, enhancing existing tools and providing new creative AI capabilities.
Leonardo.Ai – the perfect piece for Canva’s commitment to leading in AI design
With Leonardo.Ai’s advanced AI technology, Canva users will benefit from features such as being able to create more unique and professional designs than ever before, creating images from text, intelligent photo editing and automatic Video creation. Unique and professional designs will be born quickly with unlimited creativity. This is considered a strategic step of Canva as the Brand has committed to leading the field of AI design.
2. FWD “invited” a virtual character created from AI to introduce the new product “FWD Care Health Insurance 3.0”.
Famous for its unique customer experiences, recently, life insurance company FWD continued to not disappoint users with the launch event of the product “FWD Care Health Care 3.0” when inviting a special guest to the stage – the virtual character Fiona created from Artificial Intelligence (AI).
Fiona – Virtual MC launches FWD’s new product
Unlike popular products, insurance products have to “squeeze” through narrow doors to reach consumers. How to introduce an impressive and attractive insurance product is a difficult problem, but it seems that nothing can challenge the creativity of FWD life insurance.
Recently, on the stage of the music event FWD Music Fest – FWD brought the audience eye-catching performances, and at the same time surprised the audience with the character Fiona – the host of the event, and also the character introducing the product “FWD Care Health Insurance 3.0” to the audience.
Fiona has a youthful appearance with outstanding orange hair, suitable for the positive spirit of life that FWD pursues. The juggling act between Fiona and MC Quang Bao was exciting and attracted the attention of a large audience. Through this, FWD shows its “timeliness” by always updating the trends of the times in the different experiences it brings to customers.
FWD’s success comes not only from its unique marketing and promotion methods but also from the quality of its products. With the supplementary product “FWD Care Health Insurance 3.0”, customers have a variety of choices with 6 protection plans from basic to advanced, from $2000 to $120.000 per contract year, meeting the needs of many different customer segments.
3. Intel lays off 15,000 employees amid AI “storm”: Leading tech company “runs out of steam” as revenue declines
Intel – the leading chip manufacturer in Silicon Valley, recently announced to cut 15% of the corporation’s workforce, equivalent to more than 15,000 employees will be laid off to save 10 billion USD by 2025. This move is part of Intel’s recovery plan after a series of “stumbles”.
Intel decided to lay off 15% of the company’s staff, equivalent to 15,000 people.
“This is heartbreaking news for me,” Intel CEO Patrick Gelsinger said in a letter to employees. “I know it will be even more heartbreaking for you to read. This is an incredibly difficult day for Intel as we make some of the most significant changes in our history.”
Once an icon of microprocessor manufacturing, Intel’s heyday may have been 25 years ago. Despite being a technology company, the brand has been slow to embrace newer waves of computing, most notably AI. Gelsinger said Intel’s annual revenue is set to fall by $24 billion between 2020 and 2023, even as its workforce grows by 10% over the same time frame.
Intel’s golden age in the international chip market is over.
In addition to manufacturing issues, Intel’s products have also seen a steep decline. Demand for PCs using Intel chips fell sharply last year, and customers are also turning to Nvidia for AI chips.
In addition to the layoffs, Intel will add “voluntary departures” in the coming months. The company is also announcing an enhanced companywide retirement plan for eligible employees.
>>>You may be interested: Intel’s Marketing Strategy: Logo penetrates into the subconscious of customers
4. Vimeo Launches AI Video Translation Tool With Voice Transcription
Reaching a global audience through video requires significant investment in technology, translation, voiceover, and editing. But everything will become more optimized and easier with the help of Vimeo AI – a video translation tool powered by artificial intelligence. Accordingly, Vimeo’s new translation solution is capable of converting videos into many different languages and transcribing the voice of that language using AI.
Vimeo AI with AI video translation and voice transcription
“Vimeo’s AI-powered translation solution goes beyond simple transcription,” said Ashraf Alkarmi, Vimeo’s Chief Product Officer. “By using AI to preserve the nuance and authentic tone of the original language, we’re creating an innovative and seamless viewing experience for audiences in any language.”
Steps to use Vimeo AI:
– Upload video: Users upload or create videos on Vimeo in any of 50+ languages.
– Select translation: Select the ‘translate video’ option from the ‘Vimeo AI’ dashboard.
– Select language: Choose from 29 available languages.
– AI Voice Matching: Vimeo AI transcribes original voice in selected languages.
– Save and view: Translated audio and subtitles are integrated into the video, allowing language selection in the player.
Video production becomes more optimized and efficient
With Vimeo AI, reaching global customers for businesses will become simple and effective. Through videos, content will be delivered in a variety of languages with the typical tones and tones of native speakers with just a few simple operations on Vimeo AI.
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