In email, a call to action can be the difference between a new visitor landing on your landing page or an email being deleted.
With the current battle for attention as email recipients scroll through their inboxes, optimized email call-to-action buttons are your go-to solution
There are different types of CTAs, including buttons, text links, and images.
Each has its own strengths and weaknesses. The key is to find the right combination of these elements for each campaign you send.
1. What is a Call to Action (CTA) in Email?
A call to action in email is a button or link that senders include in their email to prompt the recipient to take a specific action.
What are some benefits of using CTA buttons in emails?
CTAs can increase email click-through rates, leading to more conversions and Sales.
CTAs have also been proven to be effective in convincing people to take action. The action you want your contacts to take by giving them relevant information about what they need to do.
You’ll want to use compelling descriptive copy on and around the CTA button in your email to help convince the recipient to click it.
In the next part of the article, I will cover other tips in more depth, so keep reading to learn more.
2. 79 Clicked Call to Action Examples
Your CTA is a big factor contributing to your email CTR, so email marketers should be careful about:
- What to write in CTA button
- What to write before the CTA button
- How they design their CTA
- Where to put them
Generally, you want your CTA buttons to stand out from the rest of the Email Content, so they get noticed when scrolling the email.
To help you out, here is a list of CTA copies that you can use for your different emails.
2.1 – 24 CTAs to encourage clicks on content
- Read more
- Find out more
- Read the full story
- Explore more
- Curious? Read more
- Explore now
- read it now
- Download eBook
- Download now
- Read on
- Read the full story
- watch interview
- Watch Video
- Listen to me
- interview test
- watch replay
- See pictures
- open library
- View gallery
- See trends
- View Report
- Take me to the blog
- Check it out
- Get details
2.2 – 9 CTAs to collect customer feedback
- Share your thoughts
- take a survey
- Leave a review
- Complete the survey
- Your opinion matters
- Let us know how we did
- Complete our 5-minute survey
- Give us your feedback
- Share your thoughts
- Rate us now
- Ratio!
2.3 – 6 CTAs to Increase Social Media Followers
- Follow us
- Join Facebook Group
- Like our page
- Let’s keep in touch
- Join the community
- Which connection?
>2.4 – 40 CTAs to encourage purchases
- Buy now. Pay later.
- Buy it today
- Buy now
- Buy Online
- Buy now
- Store Collection
- Shop our fall collection
- Shop now. Get 50% off.
- Our best selling store
- Special Offer Store
- act now
- Save today
- Don’t wait. Save now.
- Yes! I want one.
- Order now
- Repeat your order
- Claim your coupon
- Revealing my mystery coupon
- Start saving today
- View Offers
- Seal the deal
- 50% off now
- Buy the clothes you want
- Get the style you want
- Get your winter wardrobe
- Get free shipping
- Free gift with purchase
- Try new flavors
- Get this deal
- One day left
- Shop for looks
- end of shopping
- See men’s fashion
- See women’s fashion
- Just for today!
- Purchase
- Shop all
- Get the book now
- Shop our selection
3. 4 Tips for Using CTAs Effectively in Your Email Marketing
Email provides a sense of urgency that other mediums cannot provide, as well as an immediacy that allows email marketers to reach and convert their target audience quickly.
Use these 4 tips to optimize your CTAs and get more clicks.
3.1. Button size
Depending on your email design, your call to action should be large enough to stand out in your email. This will make it more likely for your recipients to click or tap on their Mobile devices.
I recommend experimenting with different sizes to determine which one works best for you.
A good rule of thumb is to use a font size of at least 16 px for CTA buttons, especially if your email will be read on mobile devices, which it likely will be.
Does size matter when it comes to CTAs?
Bigger isn’t necessarily better. Your button should stand out, but it shouldn’t be too big compared to the content in your email.
3.2. Number of CTAs
Most email marketing service providers allow you to add multiple CTA buttons to your emails.
However, there seems to be a consensus that it’s better for recipients if only one call to action is displayed at a time.
It is actually an email marketing model based on the Reverse Pyramid model.
Source: Automizy
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