5 Marketing Trends in 2025 That Could Be a Big Bang

2024 has gone 3/4 of the way and now is the time for brands to look back on the journey of the first half of 2024 and predict the marketing trends of 2025. What will change in 2025? And which trends will be actively “promoted” for marketers?

Looking back at the first half of 2024: AI drives marketing growth and short video is the hottest format

The first half of 2024 has seen the emergence of several prominent marketing trends. Accordingly, Hubspot’s State of Marketing 2024 Report, released in June, confirmed that AI is Actually Driving Growth in the Marketing Industry. However, along with positive contributions to the field of Marketing, AI also raises many controversies about security and ensuring Brand reputation.

Meanwhile, for Social Media platforms, 22% of consumers say they search through social media more frequently than other search engines, up 47% from a similar report earlier last year. The same trend is happening with video formats, with 66% of consumers now find short-form content to be the most engaging format by 2024.

So what will happen to marketing trends in 2025? What trends will the marketing market welcome?

Predicting 2025 marketing trends that will become “Big Bangs”

AI continues to have a profound impact, but many limitations still exist.

The use of AI has grown exponentially and that will not change in the marketing trends of 2025. AI is predicted to open up new vistas when it is leveraged in marketing strategies and enhancing customer experience. A recent report by Salesforce revealed that 75% of marketers have tested or implemented AI into their workflows. For example, Generative AI (Gen AI) is a form of AI that uses algorithms to create new content, such as images and videos, and is widely used through software such as ChatGPT. Gen AI has become a powerful support tool in Digital Marketing with the ability to create new copy or content in just seconds.

In addition, AI also has the ability to provide solutions for accurate data collection and improve user experience. The proof is that AI can filter out poor quality results to “clean” data sources. AI will also bring “personalized” experiences to each user. With topics and keywords provided upon request, AI can recommend appropriate content based on the interests and behaviors of each different subject. From there, chatbots using AI will interact with users in a natural way and answer questions based on the user’s personal data.

However, AI is not all “rosy” as users think. AI chatbots can, in many cases, seriously damage a brand’s reputation. The reason is that users feel like they are communicating with a robot, instead of being provided with a service consulted by a real person. Even though it is trained and coached systematically, AI still has a long way to go to catch up with the emotional and Creative elements of a real person. Content “created” by AI will soon bore users because it lacks depth and authenticity.

Video becomes the most important digital marketing medium

In a crowded marketplace of marketing methods, video still stands out as the most important medium. According to a report by Wyzowl, 87% of marketers say video has directly helped them increase Sales, leads and that will grow even more by 2025.

At the same time, Wyzowl also cites that 89% of consumers are craving more video content from brands, which means video is becoming a preferred and engaging medium for audiences.

In particular, according to Join Brands, User-generated content (UGC) video ads have 400% higher click-through rates than traditional ads. The reason is that buyers trust it more than brand-produced content. Therefore, considering incorporating UGC into your campaigns will help brands increase their credibility and expand their audience.

Content still reigns supreme

Marketing, whether it’s powered by AI or in any other form, is all about content. 2023 statistics from the Content Marketing Institute show that 58% of B2B marketers report increased sales and revenue directly due to content marketing effortsup from 42% last year. According to the report, 84% of quality content creates brand awareness, 76% generates leads, and 63% nurtures subscribers.

It can be seen that to ensure a seamless customer experience, content needs to be a top priority, ensuring it is valuable and accessible across multiple platforms. Correct, relevant, and interesting content will help brands expand their customer base, build credibility, and affirm their expertise in their field.

Social media emerges as the new search engine

2025 will continue to extend the golden age of social media platforms when social media is not only a means of entertainment, transmission, and information sharing, but is now also a popular search engine. Hubspot data cites that 87% of marketers say consumers will search for brands on social media more than other search engines by 2024, while 21% of consumers prefer to use social media platforms to find the answers they are looking for.

Brandwatch, a social and consumer analytics tool, confirms that social media is now a search engine in its own right, with 76% of consumers use it to search for or discover new products and brands. Especially Gen Z, a recent study found Instagram and TikTok are the search engines of choice for Generation Z. This trend has pushed Google down to third place, despite the tech giant holding over 81.7% of the search market share. YouTube is next, with over 2.5 billion users logging in each month.

Marketing trends in 2025 will also welcome the “wave” of small and medium-sized influencers (KOLs). This group of people not only has the ability to create authentic content, but they can also nurture long-term partnerships with brands, instead of just receiving one-time Advertising like KOLs with great popularity.

What should brands do to stay ahead of 2025 marketing trends?

In order not to be lost in a constantly changing marketing market, brands need to be agile and proactive with the marketing trends that have taken the throne. From the story that AI will not only create content and manage data but also reshape the customer experience, brands need to see Artificial Intelligence in a right and worthy position, carefully considering both opportunities and challenges. From there, brands have the right strategy to invest in AI methodically and wisely.

Additionally, in the context of content marketing that will continue to dominate, especially when combined with UGC, Brands need to have a deep understanding of customers and products. to combine interactive content between users and products in a clever and intelligent way. Because after all, authenticity in marketing content is the core to score points in the hearts of users.

The rise of social media as a new search engine opens up opportunities for brands to reach a wider audience. Optimizing your brand presence on social media platforms is key to driving a holistic connection with your audience.

Conclusion:

Marketing trends 2025 are still waiting for new surprises. AI still maintains its profound influence, along with the challenges it poses to marketers. Video format will become the most important marketing method. Users will still pay special attention to the quality of marketing content and prefer to search on social platforms. To increase competitiveness, brands should have a comprehensive strategy, take advantage of appropriate opportunities and constantly update the latest trends.

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