10 Graphic Design Trends 2025: Liquid Retro Display Typography & Quirky Illustration Trend

Design from the Endless Inspiration of AI

AI graphic design tools are revolutionizing the way designers work, redefining how designers express their creativity, allowing them to create deeply personalized work in less time.

AI-based design has outstanding features such as:

• High efficiency: AI tools become powerful assistants to optimize the design process, creating complex images faster and more efficiently.
• Deep personalization: AI, with its ability to analyze user behavior, can create personalized content according to the needs and interests of each different audience, thereby increasing product appeal.
• Creativity galore: AI can open up new creative possibilities, suggesting ideas or styles based on existing data and current trends that provide a fresh perspective on graphic design.

Canva – a globally renowned graphic design tool has leveraged AI to help users create professional-quality designs with ease. Canva’s AI is capable of automatically suggesting layouts, fonts, and color palettes based on the content users select, creating beautiful designs. Not only does it save time, but it also improves the quality and aesthetics of users’ final products even if they are not professional designers.

Or Spotify has also been very successful with the Spotify Wrapped 2023 campaign – where the giant applies AI to personalize the music experience for users. Accordingly, AI is used to collect and analyze the genres, artists and songs that users love, then turn them into visual and vivid stories, reflecting each individual’s music taste. This not only makes Wrapped special but also promotes widespread interaction and sharing on social networks. As a result, Spotify Wrapped 2023 has reached more than 574 million people globally, attracting more than 225 million participants (an increase of more than 40% compared to the previous year). After the campaign, Spotify’s monthly active users also increased by 23%, reaching 602 million.

Liquid Retro Display Typography Trend

Combining retro style with fluid shapes, Liquid Retro is a bold and dynamic statement. Designs using this typeface will be both nostalgic and futuristic.

This typography trend will continue to be “promoted” next year:

• Nostalgic appeal: The revival of the retro style is a thread that connects users’ emotions to the past, both familiar and new. From there, the design style with this typeface can attract many generations of users from young to old.

For example, brands like Coca-Cola often use nostalgic elements to evoke nostalgia and reinforce the brand’s heritage.

• Dynamic Images: The fluid, fluid nature of fluid typography makes images come alive and interesting. The movement of this typeface helps brands stand out from the crowded billboards and makes the message more engaging.

For example, Nike campaigns often incorporate bold, dynamic typography to create more eye-catching and vibrant ads.

• Technological Advancements: The advent of Liquid Retro typefaces is a testament to the evolution of software and design tools like Adobe After Effects and Procreate, which have made it easier for designers to create more complex yet fluid typefaces.

For example, Adobe Creative Cloud offers a variety of resources and tutorials for creating liquid typography effects.

• A bold statement: Liquid retro typefaces are inherently bold, perfect for brands looking to make a strong visual impact.

For example, Spotify’s Wrapped Campaigns often use bold, colorful typography to engage users and create a youthful, dynamic visual experience.

• Highly versatile across platforms: This typeface is considered effective from digital screens to printed materials. Its versatility ensures its effectiveness in different contexts, making it a choice for many designers and brands.

For example, Fashion Brand Gucci’s Digital Campaigns use diverse typography to maintain brand identity consistency across different platforms.

The Trend of using Quirky Illustrations

Quirky illustrations are a unique touch to designs. They are often presented in playful colors and humorous styles, evoking positive emotions and making the message more relatable to the viewer.

Quirky illustrations are often hand-drawn, which adds a human element and personal touch. Quirky illustrations can also be adapted to a variety of contexts, from social media and advertising to packaging and web design, helping to maintain a consistent brand identity across platforms.

Bold and Vibrant Color Palettes will be popular next year

In 2025, Vibrant Color – bright and vivid colors, almost original colors (yellow, red, orange, green, pink, etc.) will continue to “reign” in designs. These colors have strong hues and bring about an immediate visual impact on the viewer.

The factors that make bold and bright color palettes “take over” are:

• Make a strong impression and help differentiate the brand: Bright and vibrant colors easily impress viewers, making the design impressive. Bold color palettes with contrast between colors make the content easier to read and understand.
• Evoke and create emotional connection: Bold colors can evoke deep emotions and intensify the emotional response of viewers. For example, red conveys a sense of power and dynamism, while dark blue can convey confidence and stability. Brands also often use bold and vibrant color palettes to better connect emotionally with their customers.
• Trend cycles and cultural significance: Color trends often change over time based on consumer tastes at each period, but they often become popular again in the future. For example, neon colors were all the rage in the late 20th century, and in 2025, vibrant color palettes continue to dominate design as a trend. Additionally, colors are statements of cultural values. For example, red often represents luck and happiness in Asian culture, while green symbolizes growth and life.

3D Design will be used more

Unlike static designs, 3D graphic design offers more realistic and vivid details and highly detailed images. Today, the advent of tools such as Blender, Cinema 4D, and Adobe Dimension makes it easy for designers to create complex and detailed textures for 3D elements.

Using 3D Graphics Techniques will create realistic effects such as movement, rotation and zoom, providing a comprehensive product experience. This helps create unique experiences, enhance brand connection and meet user expectations.

A Love of Sustainable and Eco-Friendly Designs

Growing consumer awareness of eco-friendly products has fueled the demand for sustainable design. Brands are also increasingly incorporating sustainability into their designs.

Sustainable and environmentally friendly designs have positive effects such as: Enhancing brand image and attracting environmentally conscious consumers. Sustainable design practices are often associated with more efficient use of resources, reducing waste and costs. Additionally, these designs tend to focus on durability and longevity, which is consistent with sustainable values.

AR (Augmented Reality) and VR (Virtual Reality) Trends

AR (Augmented Reality) and VR (Virtual Reality) technologies will continue to be popular in graphic design because of the experiences and interactions they bring to users – something that traditional methods cannot achieve.

AR and VR have outstanding advantages such as:

• Interactivity and direct participation: AR and VR allow users to directly participate in graphic content in 3D space. This allows viewers to not only see but also feel and interact with the design. This creates a strong impression, engaging users from the first contact.
• Highly immersive: VR creates an immersive environment – ​​where users feel like they are actually “inside” the design world. AR, on the other hand, combines the real world and virtual elements, creating a unique blend of the virtual and the real. Through AR and VR, brands can deliver memorable user experiences that are much more powerful than static or 2D images.
• Meeting the need for premium experiences: Today’s consumers expect high-quality digital experiences, and AR/VR meets this need by providing groundbreaking visual elements. The development of AR and VR-enabled platforms and devices such as VR glasses or AR applications on smartphones has contributed to expanding the scope of application of this technology in graphic design, from entertainment to education and commerce.

Brands opt for inclusive and accessible designs

Inclusive and accessible designs enable the creation of digital experiences that are accessible to all users. Brands are embracing this trend to demonstrate their approach to innovation while reaching a wide audience, thereby expanding their reach and influence.

In addition, these designs also contribute to demonstrating social responsibility and the positive values ​​that businesses can bring to the community. In 2025, brands will increasingly prioritize these factors because it reflects the change of society towards more fairness and equality.

Data “Visualization” Trend

Data visualization in design is the visual representation of information and data that helps communicate complex information in an easy-to-understand and intuitive way. Visual elements such as charts, graphs, maps, and infographics are used to highlight trends and patterns that may be difficult to see when looking at dry numbers alone.

The reasons why data visualization is becoming more and more popular and will continue to be a trend in the coming year are:

• Communicate effectively: Data visualizations help communicate information quickly, allowing viewers to grasp trends visually without the need for lengthy explanations. For example, a pie chart can help instantly understand the distribution of proportions within a whole, while a line chart shows trends over time.
• Helps make quick decisions: When presented clearly and visually, viewers can make faster and more accurate decisions, especially in business and data analysis. Managers and professionals can rely on data visualization to quickly identify opportunities and challenges.
• Increase reader retention: Data visualizations help increase information retention, thanks to the combination of colors, images, and icons. These visual representations can leave a deeper impression than simple tables of data, thanks to their visual appeal.
• Suitable for a wide range of audiences: Data visualization helps make complex information understandable to non-specialists while still meeting the needs of analysts and experts. For example, Infographics, a popular form of data visualization, are often used to reach a wide audience, from students to industry professionals.

Motion Graphics and Animation

Motion graphics and animation have become important elements in design because of their ability to convey information vividly and create a stronger impression than static images. Through motion graphics, brands can build images with unique personalities. In particular, applying this technique to the identity system brings a distinctive, distinctive mark to the brand.

In addition, social media platforms such as Instagram, Facebook, and TikTok now prioritize moving content because it increases engagement and sharing. Short motion graphics and video animations are becoming a trend because they are more accessible, shareable, and create a better viral effect.

Conclusion:

It can be seen that 2025 opens up a promising future for the graphic design industry – where creativity is constantly expanding its boundaries. Designs will not stop at images but will also be a breakthrough combination of art and technology, reflecting the cultural values ​​of the era. Grasping the design trends that will dominate 2025 is a way for brands to pioneer the journey of discovering and leveraging the power of these trends.