Terms What is Storytelling? Storytelling is a form of conveying social and cultural messages in the direction of storytelling. This type of content is attractive and easily affects the emotions of readers. This method is used in the process of building a Brand, product or service of a business. Hypnotize your customers with Storytelling, why not? Let MarkKnow Discover attractive storytelling writing methods right below!
Where does Storytelling originate from?
You may not know, but listening to stories from others is one of the activities that you spend a lot of time doing. Originating from the need to listen and share, Storytelling has formed stages of development. However, these stages are not clearly separated, they exist and complement each other.
- Exchange Stage: This is the most common form, we pass on to each other the information we hear.
- Preservation Stage: When stories have influence or historical value, they will be stored in different forms such as: on paper, paintings, sculptures,…
- Media Stage: The rapid development of technology has allowed you to tell or share stories to the community through media such as: Facebook, Zalo, Instagram,…
What is the difference between Content Marketing and Storytelling?
Content and the art of Storytelling are both forms of content creation to attract customers. Both forms aim at the goal of attracting new customers, retaining old customers, building brands and improving customer experience. Although the goals of both forms are the same. But the approach is the opposite.
- Storytelling is a form of storytelling that aims to engage readers with genuine emotions.
- Content Marketing is a form of approaching customers through building outline content, attractive content and sharing knowledge with readers.
What are the top 3 basic plot types in Storytelling?
Storytelling is an attractive form, with the ability to attract readers. You can use a variety of content. To build an attractive story that is suitable for your business activities.
Challenging plot format
- Warby Parker: The story of a retailer of low-cost designer eyeglasses. The goal is to break the monopoly in the field.
- Dollar Shave Club: The story of a razor and personal grooming products retailer. The goal is to provide good products at low prices.
- Star Wars: The story of a giant empire of goods, games,… The goal is to conquer difficulties.
- Chipotle: The story of a strong boy fighting against a large corporation. The goal is to bring sustainable quality products to users.
Connected plot format
- TOMS: The story of profit based on the model: One for One. The goal is to bring profit and customer satisfaction.
- Dove: Campaign for Real Beauty. The goal is to inspire and build personal beauty.
- Airbnb: A story about community connection. The goal is to build new and long-lasting experience values.
- Coca-Cola: The story of teaching singing to the world. The goal is to communicate the brand.
Creative plot format
- Sugru: The story of the world’s first molding glue that can turn into a rubber. Target repair and quality improvement activities.
- JU.ST: The story of a better world for animals and the environment. The goal is safe products that are good for your health.
- GoPro: A story about adventure, daring to pursue and living life to the fullest. The goal is to encourage you to constantly pursue your own passions and interests.
- GoldieBlox: The story of interactive toys designed specifically for girls. The target is products and services that develop the brain, thinking or life skills.
What formats does storytelling come in?
2 prominent formats of What is Storytelling?:
Data Storytelling
Businesses often use the form of storytelling with information about numbers. They believe that providing specific numbers is the most convincing evidence to convince customers to trust their products or services. From the perspective of a Storyteller, dry and boring numbers are built more vividly.
Visual Storytelling
Use images to build your own story. This is a more sophisticated form, requiring you to have more ideas for the images in the story. Stories are formed by putting the customer at the center of the story and building context related to the user experience. The ultimate goal of this action is to build a long-term and sustainable relationship.
What are the basic principles of building Storytelling?
The ultimate goal of building Storytelling is to create a sustainable relationship between customers and businesses. To build a Storytelling Content Template you can’t miss these 5 basic principles:
- Create attention and attraction.
- Reward for the process.
- Create emotional resources.
- Share “Real”.
- Build stories according to goals.
Guide to building engaging Storytelling
After learning What is Storytelling?? So how to build effective Storytelling? Storytelling must not only attract readers but also meet SEO standards. Therefore, you must not only ensure the rhythm and emotional ups and downs. But also ensure SEO factors. Make sure that your story is conveying strong messages. And has the ability to stay in the reader’s memory. You can refer to more Storytelling formulas after to add interest to the story.
Take Advantage of Multimedia
Use multimedia to convey your story in a variety of ways, such as:
- Storytelling in writing, discussion.
- Tell stories with images and infographics.
- Tell stories with music.
- Video storytelling.
This allows you to tell your story in new and varied ways to reach your customers.
Simplify the story
When you start to craft a story, put yourself in the shoes of your customers and understand what information they want to read. Don’t try to create long stories or thin content. Make sure your story is short and easy to understand.
Add emotional elements
The main attraction for readers is the emotional elements incorporated into your writing. Help readers feel empathy for the characters in the story. Or let them imagine that the character is a representation of themselves. From there, help them remember the story and your message better.
Crafting attention-grabbing headlines
The title is what creates an impression and has the ability to attract readers very highly. When writing a title, make sure it meets three criteria: short, coherent and easy to understand. In particular, do not use sensational titles. That will cause a negative impression on readers. It will give them a feeling of being deceived and disrespected.
Focus on the central character
Each detail of the story is built around the main character. This character must have an emotional impact on the reader. Express the reader’s thoughts, feelings or desires.
Storytelling is quite easy to write, but writing well is not simple. You need a lot of time to practice writing character intonation and increase the emotion of the article. Above are the shares about Content What is Storytelling? Hope these shares of MarkKnow can help you better understand and grasp information about Storytelling.
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