Call to Action (CTA) is a call to action on a website, encouraging users to take a specific action. The role of CTA is to increase interaction, promote conversion and improve the business performance of the website.
The goal of website administrators is to attract and encourage users to take specific actions. So What is Call to Action? CTA is a call to action that is called for such as: leaving information, ordering products, calling for consultation,… How is that call made? Let’s MarkKnow Find out in the article below!
What is Call to Action?
What is Call to Action? That is the call to action, urging users to take action when visiting the website. CTAs are presented in many different forms such as: call-to-action text, images, GIFs,… Based on the display status, CTAs are divided into 3 main types:
- Button CTAs: Button CTAs are very popular. The buttons are designed to be simple, fast, and come in a variety of styles. Users can easily find and click on the buttons.
- CTA in the form of filling out: The form of filling out the form does not attract many users and it is not very effective. Moreover, if the form needs too much information. Users will not feel safe or find it too annoying.
- Popup CTA: Administrators often only use this type of CTA for promotions or discounts. This type of CTA is only effective when designed with prominent, attractive text and images.
Classification by purpose of use What is Call to Action?:
- Information gathering CTA: Based on this information, you can reach users through many different methods.
- CTA in the form of sharing information and content: This type of CTA exists in the form of a link or button.
- CTA in the form of product and service consultation: The biggest difference is that it will reach users in the form of direct consultation through: chat, phone call,… This form directs users to experience products and services, which can increase high conversion rates.
The role of Call to Action for website
Role of What is Call to Action?? CTA is a part of the success of a website and has special significance in website SEO activities.
CTA increases user conversion
The success of a website is assessed through the level of user activity measurement. Based on the actions taken from the CTA. Administrators can measure the conversion rate. From there, administrators can also achieve goals and propose methods to improve the website.
CTA navigates the user’s landing page
Redirecting users to the next page can increase positive indicators on the website. In particular, this navigation has a direct impact on web SEO activities. Promote website ranking activities.
CTA button contribute to changing user perception
Sometimes users do not read all the content, they only focus on the content they need to learn or the highlights. If your CTA is in the part that users are interested in. This is an opportunity to convince users. Users have many doubts about products and services. Therefore, the information shared must be clear and accurate. CTA must show confidence and decisiveness.
What are the principles of writing Call to Action?
To build a strong and effective Call to Action, you cannot miss the following principles:
Simplicity
Users have a lot to take care of and they absolutely hate clutter. If your CTA asks them to do too many things, it will definitely not be effective. So, simplify the steps. Set up your CTA with the shortest and quickest request.
Specific purpose
Let users know what the purpose of the CTA you are using is. You are directing them to related content, you want them to leave their information… Let users know that you understand them and want to give them the best solutions.
Strong factor
The Call to Action The information presented must have a strong impact, urging users to take action. This factor will help readers make their decisions faster.
Target customers
Your CTAs may not be getting good results because you’re targeting the wrong audience. If you want to drive good user engagement, you need to understand your audience and their needs. So, identify the right audience before choosing the right CTA.
Effective CTA placement method
Decisive actions from users are the clearest measure of a website’s success. An effective CTA is when you master the following 3 methods: Put the right message, put it in the right place, and set the right limit.
Sample of the most commonly used Call to Action sentences
When building CTAs that attract users, you need to use strong content that is capable of attracting a lot of attention. Sample sentences What is call to action?:
- Sign up now.
- Click to get offer.
- Free shipping.
- Buy 1 get 1 free.
- Try it now.
- Free trial.
- Hot price today.
- Add to cart.
- xx% discount now.
- Price only x9K.
- …
Website Design Company competitive price
To build a standard Call to Action. You need to have a clear understanding What is Call to Action?? And user psychology to create strong call-to-action phrases. Hopefully these short shares of MarkKnow will help you in the process of improving conversion rates.
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