What is Audit Content? The key to the Content Marketing Strategy

“The progress is not the result of an accident, but the result of change.” – This statement is completely true for Content Marketing. In the world of Digital constantly changing, your content also needs to be “refreshed” regularly to maintain effectively. So how to know which content is working well, which content needs to improve, and what is the right direction for the content strategy in the future? The answer lies in Audit Content.

So what is Audit Content? Reading this article, you will understand and have the answer to the question of what Audit Content is, how the process is done and which tools will support you most effectively. Let’s start!

What is Audit Content?

So, have you ever wondered, What is Audit Content? Put simply, Content Audit, also known as content testing or content evaluation. Audit Content is a process of evaluating the entire Content, like a periodic “health check” for your website, blog, or Social Media channels, helping you detect potential problems and make timely adjustments.

What is the purpose of Audit Content? It is to determine which content is operating effectively, which content needs to be improved and which content should be removed. Thereby, you can optimize the Content Marketing strategy, improve SEO performance and bring a better experience for users.

Audit Content not only applies to the website but also for many other types of content, including Audit Content Blog, Audit Content Social Network and Audit Content Video. Depending on the goals and types of content, you can choose the most effective Audit Content.

Why need Audit Content? The benefits of Audit Content Marketing are huge. What does Audit Content help SEO? It helps you identify SEO on-page issues, thereby improving keyword rankings and increasing traffic for the website. In addition, Audit Content also helps you improve user experience, optimize content strategy and save marketing costs.

Determining when the Audit Content and Audit Content should be very important once. Normally, you should perform Audit Content Quarterly or annual quarterlyor when you see the content of content decreases. So who should perform Audit Content? It could be a marketing team, seo, content or a professional Audit Content expert.

Audit Content process

A method of Audit Content will help you achieve the optimal effect. So, which steps the standard website of the Audit Content is? Below is a detailed Audit Content guide that has summarized, accompanied by an illustrative example for you to easily imagine:

When should Audit Content? There is no fixed rule, but you should consider implementing Audit Content in the following cases:

• When content performance decreases (traffic, shares, conversion rates …).
• When changing the overall marketing strategy.
• When rebrand or change Brand positioning.
• Quarterly or annually to check and optimize Content.
• After the website goes through a major change (design changes, algorithm updates …).

The Audit Content steps include:

Step 1: Determine Audit target

Before starting, you need to clearly define the goals of the job What is Audit Content. Do you want to increase traffic for the website? Improve conversion rates? Raise brand identity? For example, your goal is to increase the organic traffic for the website by improving keyword rankings.

Step 2: Collect content data

This is an important step to have an overview of all existing content. You need to list all URLs, titles, descriptions, keywords, views, shares, backlinks, … Free Audit Content tool Like Google Analytics, Google Search Console will support you a lot in this. For example: Use Screaming Frog to crawl the entire website and Export data to Excel file.

Step 3: Content data analysis

After gathering enough data, you need to analyze to determine Which Content is working well, which content needs to be improved and which content should be removed. For example, data analysis from Google Analytics shows the article about “how to Audit Content” has a high amount of organic traffic, but the exit rate is also very high, showing that the content of the article has not really met the user needs.

Step 4: Propose solutions and improve

Based on the analysis results, you need to propose specific solutions to improve the content. For example, for the article “How to Audit Content”, you can add more details, illustrations, video tutorials to make the content richer and more attractive, thereby reducing the exit rate.

Step 5: Report and monitor the results

After making changes, you need to monitor the results to evaluate the effectiveness of Audit Content. For example, after updating the article “How to Audit Content”, you follow the traffic, page exit, time on the page, … in the next few weeks to see if there is any improvement. The Tool Audit Content Website There is a tracking feature that will help you automate this process.

Some Audit Content support tools

“A good tool, especially in the process of Audit Content, the use of support tools will save you a lot of time and effort. Here are some Free Audit Content tool And paid the common fee we would like to introduce:

Google Analytics:

“Inseparable” of any marketer! Google Analytics gives you an overview of website performance, including:

• Venance: From where to (Organic, Referral, Social, …), the number of sessions, users, …
• User behavior: Time on the page, page exit, page number/session, …
• Conversion: Complete goals, revenue, …

Functions in Audit Content: Help you determine which pages have high traffic, low page exit ratios, high pages, … from which to evaluate the effectiveness of the content and find the content to be improved.

Google search console:

Seoer’s “powerful arm”! Google Search Console provides information on how Google sees your website, including:

• Crawl error: Help you detect and fix errors that Google cannot access and index content.
• Keywords: Which keywords bring traffic to the website, the ranking of keywords, …
• Backlink: Which website is linking to your website.

Functions in Audit Content: Help you determine which pages have technical problems, which keywords are working well, which content has many backlinks, …

Screaming Frog:

“Super Spider” Crawl all your website and provide detailed data on each URL, including:

• Title, description: Check the length, SEO optimization.
• Heading: HEADING structure analysis (H1, H2, H3, …).
• Image: Check the size, ALT Text.
• Error 404, Redirect: Discover linked errors.

Functions in Audit Content: Help you collect data quickly and comprehensively, which easily analyze and evaluate content quality.

Semrush:

SEO “All-in-One” tools provide many features to support Audit Content, including:

• Review analysis: See which content of the opponent is working well.
• Keyword research: Search for potential keywords.
• Check on SEO on-page: Evaluate the quality of each page.

Functions in Audit Content: Help you have an overview of the market, opponents and find opportunities to improve content.

Ahrefs:

Similar to Semrush, Ahrefs is also a “multi -function” SEO tool with many useful features for Audit Content.

Conclusion

In addition, there are many Audit Content software Other such as sitbulb, deepcrawl, … depending on the needs and budget, you can choose Tool Audit Content Website most suitable. MarkKnow recommends starting with free tools first, then considering using paid tools.

So, Audit Content Not only is the content checking, but the key to opening the door to the Content Marketing strategy. It helps you understand the current content performance, determine the strengths that need to be promoted, the weaknesses to overcome, thereby optimizing content, improving user experience and achieving business goals.

Do not let your content become “backward” and inefficient. Make periodic Audit Content (recommended every 6 months) to keep up with the trend, meet the user needs and maintain a competitive position in the digital market.