What is Audit Content? The key to the Content Marketing Strategy
“The progress is not the result of an accident, but the result of change.” – This statement is completely true for Content Marketing. In the...
Category : Definition
Media Mix Modeling – Using data to measure & predict media channel performance
How much % is each media channel contributing to the brand’s revenue? Which channel is more effective? More worth investing in and which channels are...
Trends Shaping Digital Content: TOP 6 Best Video Formats for 2025
According to data from Cisco, by 2025, 82% of all consumer internet traffic will be video-based, highlighting the growing importance of video content in the...
Kapferer’s Brand Identity Prism: Exploring the 6 Elements That Shape Brand Identity
For marketers, the story of conveying Brand Identity is always a difficult problem. How can a brand have its own identity? What elements form brand...
What are Contextual Ads? Things to know about Contextual Ads
Faced with thousands of advertisements being “attacked” every day, consumers’ aversion and wariness towards advertising are increasing day by day. Factors such as creativity, or...
FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
What is Fintech? 3 Tips for implementing a Fintech Marketing strategy
Fintech is certainly a term that is no longer unfamiliar to those who have closely followed the financial industry in recent years. When you use...
What is Brand Architecture? 5 Most Popular Brand Architecture Models
What is Brand Architecture? How to build an effective brand architecture? These are key questions that any business needs to answer if it wants to develop sustainably...
What is Advertising Photography? 7 Steps to Take the Most Professional Advertising Photography
Nowadays, advertising images appear everywhere, especially on social networks, becoming a powerful tool to help products reach quickly. With the strong development of technology and...
Succeeding in International Markets: Exploring STP Strategy
When expanding into foreign markets, businesses need to master the Segmentation – Targeting – Positioning (STP) model, an indispensable marketing method to build strategies methodically...