Kapferer’s Brand Identity Prism: Exploring the 6 Elements That Shape Brand Identity
For marketers, the story of conveying Brand Identity is always a difficult problem. How can a brand have its own identity? What elements form brand...
Category : Definition
What are Contextual Ads? Things to know about Contextual Ads
Faced with thousands of advertisements being “attacked” every day, consumers’ aversion and wariness towards advertising are increasing day by day. Factors such as creativity, or...
FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
What is Fintech? 3 Tips for implementing a Fintech Marketing strategy
Fintech is certainly a term that is no longer unfamiliar to those who have closely followed the financial industry in recent years. When you use...
What is Brand Architecture? 5 Most Popular Brand Architecture Models
What is Brand Architecture? How to build an effective brand architecture? These are key questions that any business needs to answer if it wants to develop sustainably...
What is Advertising Photography? 7 Steps to Take the Most Professional Advertising Photography
Nowadays, advertising images appear everywhere, especially on social networks, becoming a powerful tool to help products reach quickly. With the strong development of technology and...
Succeeding in International Markets: Exploring STP Strategy
When expanding into foreign markets, businesses need to master the Segmentation – Targeting – Positioning (STP) model, an indispensable marketing method to build strategies methodically...
Fogg Behavior Model: 3 Factors Help Brands Stimulate Customer Action
Despite launching many attractive advertisements, attractive promotional vouchers…, it still cannot make customers make a purchase. So what is the key point for customers to...
What is Remarketing? 3 Most Effective Remarketing Methods
In the digital age, remarketing plays a key role in a business’s overall marketing strategy. Understanding what remarketing is and how to implement it effectively will help...
What are the 7Ps Of Marketing? How to Deploy the 7Ps Marketing Model Most Effectively
In Marketing activities, 7Ps is considered an indispensable factor that creates the results of strategies. However, this term is still quite “new” to some of...