What is TikTok Insights? The Secret to Creating Successful Content

In the era of growing digitalization, TikTok has emerged as a popular social networking platform, attracting millions of users worldwide. To be successful on TikTok, you not only need to create engaging content but also understand user behavior and trends on this platform. This is when TikTok Insights becomes an indispensable tool. So what is TikTok Insight and how can it help content creators, brands or advertisers optimize their content and advertising strategies? With this article, MarkKnow will explore how TikTok Insight helps you capture data, analyze users and optimize your Digital Marketing Strategy more effectively.

What is TikTok Insights?

TikTok Insights is a powerful analytics tool that helps marketers gain deeper insights into TikTok users’ behaviors, personal interests, and relationships with brands. By mining and analyzing data from user interactions, TikTok Insights provides concise, easy-to-understand, and accessible insights into how the community engages on the platform. It also shows how advertising campaigns can be optimized to significantly drive business performance.

TikTok Insight provides viewers with filters such as geographic location, age, Insight, industry or events, holidays… With these filters, viewers can easily find Insights that are suitable for their business.

One of the benefits of TikTok Insight is to help brands better understand their target audience on TikTok: TikTok Insights provides user insights from three popular generations using the app, such as Gen Z, Gen Y, and Gen X+. Not only general insights, this tool also provides user insights by industry, geographic location, or major events of the year… helping businesses keep up with the trends of potential customer groups and adjust their Digital Marketing plans accordingly. Thanks to this data, businesses can adjust and optimize their content and advertising strategies more effectively.

Main Customer Targets on TikTok

TikTok Insight will divide its user base into three main groups, Gen Z (those born between 1997 and 2012), Millennials (1981 – 1996) or Gen X+ (1965 – 1980).

As the main user group on TikTok, Gen Z is often looking for entertaining, creative, and trendy content. They are young, born in the digital age, and have quick access to information. Gen Z is often attracted to short, humorous, and highly interactive content.

To reach this group of users more easily, brands can target content, creating creative, fun and highly interactive content. Ads should be short, memorable and catch up with current trends.

This group uses TikTok to discover new trends and connect with their community. Millennials, also known as Generation Y, tend to seek out content that is educational, inspirational, and of practical value. They also care about brands that are socially and environmentally responsible. This group tends to choose brands that focus on product quality or the real value they bring.

To become closer to their customer base, businesses can focus on creating content that is trustworthy, community-based, and provides long-term value to viewers and buyers.

While not the main user group, Gen X+ are increasingly interested in TikTok, especially family and health-related content, and still have significant purchasing power. They often search for how-to videos, life hacks, and educational content.

For this audience, content that is clear, authentic, concise, and easy to understand will attract them more easily.

Insights You Need to Know About TikTok Users

With the data that TikTok has collected, they can provide viewers with insights about creators, general users, brand trust , advertising solutions, and advertising effectiveness.

• Creators:

They are trendsetters and create engaging content that attracts a large following. Creators are often highly creative and have a good understanding of their audience’s tastes. They play an important role in building communities and spreading brand messages.

Through TikTok Insights, you can understand the influence of these Creators on consumer trends, advertising effectiveness, and brand image.

For example, in Vietnam, up to 83% of TikTok users decide to purchase a product after viewing content from Creators about that product/service.

TikTok users are not only people looking for entertainment, information and connection with the community on TikTok but also potential buyers of brands. A better understanding of their psychology, entertainment behavior, and purchasing behavior will help businesses have more effective directions for their content plans in particular and their Digital Marketing plans in general.

Some reports and figures on TikTok Insight show that TikTok users in Vietnam tend to persuade friends and relatives to buy products and services that they have previously purchased.

• Brand Trust:

TikTok users, especially Gen Z and Millennials, value brands that are transparent and create real value. Brand trust is a key factor in increasing engagement and conversions.

Based on TikTok Insight, it can be seen that after watching an ad on TikTok, viewers tend to be more loyal to that brand (31% increase compared to when they have not watched the brand’s ad on TikTok).

• Ad Solutions:

This section will help brands better understand how TikTok advertising can influence the psychology of viewers and buyers. TikTok Insights data shows that up to 71% of TikTok users decide to make a purchase after viewing ads or content about drinks and food on TikTok.

• Effectiveness:

This section on TikTok Insight will provide you with all the information and data to help increase the effectiveness of your content and ads. Some ways to increase effectiveness mentioned by TikTok Insight are as follows:

• Content that shows how to use a product is up to 64% more effective at increasing brand awareness (compared to content that doesn’t)
• Brands that run 2-3 Hashtag Challenge campaigns per year achieve 20% higher ROAS (compared to brands that run only 1 campaign).
• Running ads on TikTok in addition to TV ads can increase brand impact by 21%.

TikTok Insights By Industry

TikTok Insights goes beyond providing general user information to delving into specific industry-specific analysis. This gives marketers a more detailed and in-depth look at their audience, helping them build more effective and relevant marketing strategies.

• Beauty & Personal Care:

On TikTok, beauty tutorials and personal experiences with beauty products are a big hit. Users are looking for trusted, quality products from influential content creators. This creates opportunities for beauty brands to build trust and expand their reach.

Educational content on TikTok is often designed to be simple, easy to understand and full of fun, attracting millions of views from users. Education brands can take advantage of this platform to share knowledge, arouse curiosity and promote the spirit of learning in users, thereby creating a vibrant and connected learning community.

• Entertainment:

Entertainment is one of the most popular sectors on TikTok, where users are always looking for new and exciting experiences. Entertainment brands can leverage the platform to showcase their products and services through creative and engaging content, thereby attracting attention and engagement from users.

• Food & Beverage:

Cooking tutorials and food experience-sharing videos are always popular content on TikTok. Food brands can take advantage of this trend to increase brand awareness and create connections with customers through engaging and authentic content.

• Technology industry (Tech):

TikTok users are particularly fond of content related to new technology, including personal electronics and smart apps. Tech brands can use TikTok to introduce new products, share tips, and create creative content to attract users’ attention.

TikTok Insight by holidays and major events of the year

TikTok Insight will provide viewers with data and information about users during major holidays and events. These events include Black Friday, big sales such as hot sale, Mega sale, as well as important traditional holidays such as Lunar New Year. By analyzing data from these times, TikTok Insight allows brands to grasp changes in consumer behavior and customer preferences.

With this information, brands can flexibly adjust and optimize their advertising and content strategies to better suit the needs and expectations of customers at each specific stage. This not only helps increase the effectiveness of marketing campaigns but also creates stronger connections with customers, thereby boosting sales and strengthening the brand’s position in the market.

How to Apply TikTok Insights to Your Digital Marketing Strategy

• Research target audience:

Use TikTok Insights to better understand your users’ interests and behaviors. This helps you build more effective advertising campaigns, from choosing content to reaching customers.

• Optimize ad content:

Information from TikTok Insights will help you tailor your advertising content to appeal to specific audiences. For example, for Gen Z, focus on creative and fun content, while for Millennials, create content that provides long-term value.

• Choose the right industry to focus on:

TikTok Insights analyzes by industry, helping you better understand trends and consumer behavior in each field. This helps you optimize your marketing strategy for your products/services.

Conclusion

Now, you must have known about TikTok Insight – The secret to successful content creation and marketing. MarkKnow hopes that this article will provide you with more knowledge about Digital Marketing. Stay updated with more topics as well as new, creative and specialized video making methods to find your competitive advantage.