Audible – Amazon’s audiobook platform impresses with new OOH technology – WinDOOH
Recently, Audible – Amazon’s famous audiobook platform has collaborated with GroupM to carry out a special OOH campaign using the brand new WinDOOH technology. This...
Category : Brand
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is Brand Value? Insights and Sustainable Building Techniques
Brand Value is a measure of the success of organizations and an assessment of the level of competition between brands. So what benefits does this...
Jean-Paul Gaultier’s Story: From Rebel Boy to French Fashion Empire
Not limited by traditional standards, Jean-Paul Gaultier has breathed a new, bold wind into the fashion world. Although he did not go to school, that...
Ecommerce SEO Website Checklist to Get More Traffic
How do you know when to update your eCommerce SEO Website Checklist? Adjusting your E-Commerce SEO strategy can come from a variety of reasons, such...
Kopiko: Different positioning, conquering the coffee candy market
When it comes to coffee candy, most consumers will immediately think of the “Pocket Coffee” Brand Kopiko. From a small brand in Indonesia, Kopiko has...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
What is a Unique Selling Points (USP)? Key Elements for Business Success
In the bustling arena of modern business, standing out is not just an advantage—it’s a necessity. But how does one truly differentiate in a saturated...