Endowment Effect – The psychological trap that makes customers unable to ignore your product
Trying Spotify for free for 1 month makes you feel uncomfortable when not renewing, or experiencing the products in IKEA’s house model makes you want...
Category : Brand
[Download] eBook How To Make Money Blogging: Guide to building and attracting millions of views to your Blog
The “How To Make Money Blogging” eBook from Bob Lotich, MarkKnow will help you make that dream come true! From the first steps like creating...
[Writing Techniques] Choosing the right perspective will make writing media content less confusing.
Choosing the right perspective significantly helps the appeal and persuasion of brand content to the target audience. People working in the information technology industry are...
Learn how to write effective Content Hooks from YouTube Channel Mr.Beast
Consumers really like short-form content. Billions of people watch TikTok videos, YouTube Shorts, and Instagram Reels every month. What anchors work best to keep viewers...
[NielsenIQ] Consumer Trends 2025: New Potential for Home Entertainment Products and Services
After positive signals about inflation in 2024, consumer spending and shopping trends are expected to have significant changes in the second half of 2024 and...
What is Individual Customers? How to attract and take care of Individual Customers Effectively
Individual Customers are the final consumers, directly determining the revenue and development of businesses, especially B2C businesses. Understanding the characteristics of individual customers will help...
[Download] eBook Compelling Content: How to Create Compelling Content that Ranks Well in Search Engine
Normally, keywords are always considered by marketers as a core factor that determines the effectiveness and ability to top search engines of SEO content. However,...
Real Estate Digital Marketing Trends 2025
Staying up to date with the latest trends is a key component of successful real estate marketing. Join MarkKnow in capturing the real estate Digital...
[NEWS] Busy the holiday season with campaigns from Burger King, Amazon, Starbucks and KOI Thé
The year-end holiday season is always an endless source of inspiration for unique communication ideas. Join MarkKnow to explore the latest holiday campaigns from famous...
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...