What is Audit Content? The key to the Content Marketing Strategy
“The progress is not the result of an accident, but the result of change.” – This statement is completely true for Content Marketing. In the...
Category : Brand
Media Mix Modeling – Using data to measure & predict media channel performance
How much % is each media channel contributing to the brand’s revenue? Which channel is more effective? More worth investing in and which channels are...
[Week News] KFC turns the world into cake in 40th anniversary campaign
Explore unique and bold campaigns from KFC, Zara, Cheil Worldwide and Domino’s with Marketing AI now! 1. KFC turns the world into cakes in the...
Workspace construction trends in 2025 that businesses should not ignore
Today’s workplace is no longer just a place to get work done, but also a place to nurture mental health, creativity, and create connections between...
Pinterest Color Charts Predicted to Be All the rage in 2025
Pinterest predicts the top 5 color trends for 2025, based on extensive user behavior research. This palette will help your business make a visual and...
[Hootsuite] 4 Social Media Trends 2025: Commenting tactics & social listening will help brands explode interactions
In addition to large-scale social media campaigns, the latest report from Hootsuite has shown new trends such as Commenting on celebrity posts, Using Social Listening,...
Walmart changes Brand Identity after 17 years with new blue tone but keeps old font
After nearly 17 years of keeping the same brand identity, Walmart is implementing a comprehensive refresh of its logo, colors, and design elements, inspired by...
Valentine’s Day Insights from TikTok: The Trend of Giving Gifts to Yourself and Family Opens Up New Opportunities
Valentine’s Day is one of the most vibrant holiday seasons on the TikTok platform. Up to 77% of platform users celebrate this holiday and 55%...
Gen Alpha’s beauty trends shape commitments from cosmetic brands
“Sephora Kids” – a concept named after the globally famous Sephora brand, is actually a viral trend on TikTok. However, behind this term is the...
Kapferer’s Brand Identity Prism: Exploring the 6 Elements That Shape Brand Identity
For marketers, the story of conveying Brand Identity is always a difficult problem. How can a brand have its own identity? What elements form brand...