How to Write the Perfect Hotel Welcome Letter
What is a hotel guest welcome letter? A welcome letter is a personal letter or card sent from a hotel to guests upon arrival. The...
Author : Mark Lee
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Understanding Brand Identity: What It Is and What It Includes
A System Brand Identity, The right approach not only shapes a business’s image but also creates a strong, recognizable experience and connection with customers. It...
Fanta Haunted Apple x Beetlejuice Beetlejuice
Recently, the soft drink Brand from Coca Cola announced a new global cooperation strategy with Warner Bros. The campaign was carried out around the launch...
How to Enhance Your Brand Presence on Threads
In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in...
Lego, Doritos, Volkswagen: The Secret to Success Lies in UGC
User-Generated Content (UGC) is a hotly debated topic: Is UGC really important for Brand development, or is it just content that no one cares about?...
79 Effective Call to Action Examples for Your Email Campaigns
In email, a call to action can be the difference between a new visitor landing on your landing page or an email being deleted. With...
Don’t Start a Research Project Before Answering These 8 Questions
Original research makes a unique difference in your content marketing program, but not just anyone or any AI tool can do it successfully. Before you...
What is Business Model Canvas? Overview of Business Strategy Formulation Tool
Business Model Canvas: A Comprehensive Guide If you’ve ever dreamed of starting your own business, you’ve probably faced the daunting task of figuring out your...
[Customer Journey] How Guest find and book Hotel
When it comes to hotel marketing, the key to driving more bookings is understanding how travelers come to your property in the first place. Where...