Kapferer’s Brand Identity Prism: Exploring the 6 Elements That Shape Brand Identity
For marketers, the story of conveying Brand Identity is always a difficult problem. How can a brand have its own identity? What elements form brand...
Author : Mark Lee
Email Marketing: Still Important in 2025?
In the context of continuous Digital Marketing, the question is whether Email marketing still maintains its important position in the near future, especially by 2025?...
TikTok 2025: Trends Shaping the Future of Short Video Social Media
Tiktok, a short Video platform, has been dominating the world of social networks, constantly developing and changing. To help you seize opportunities and challenges in...
The “Return to Starbucks” strategy revives the tradition of writing names on cups and the ambition to “revive” Starbucks
Starbucks has bought back 200,000 Sharpie pens, the famous American brand, with the aim of restoring the tradition of writing customers’ names on the brand’s...
Connect 2 CADDY Servers to run internal web applications via https
Currently, I am moving some web applications from the outside VPS to LXC in Homelab at home to facilitate management. The web applications in their...
90 Global Social Media Statistics 2025
Over the past decade, social media has become an important part of modern life. But how much attention do people actually pay to Facebook, Instagram,...
What are Contextual Ads? Things to know about Contextual Ads
Faced with thousands of advertisements being “attacked” every day, consumers’ aversion and wariness towards advertising are increasing day by day. Factors such as creativity, or...
Experience sharing: Optimal WordPress Stack I am using
With more than 10 years of working experience with WordPress, I have experienced many different methods of installing and managing the WordPress system. Control Panel:...
Lesson from Deepseek AI for Marketers
In the early spring of 2025, when the AI world was gradually being dominated by familiar names such as ChatGPT, Gemini or Claude, DeepSeek suddenly...
AI Video Trends Dominate Social Media in 2025
With the rapid development of artificial intelligence (AI), the future of social media content is being dramatically reshaped. The rise of video AI not only...