AI Video Trends Dominate Social Media in 2025

With the rapid development of artificial intelligence (AI), the future of social media content is being dramatically reshaped. The rise of video AI not only benefits content creators, but could also dramatically change the way social media platforms operate, creating new opportunities to reach global audiences.

Artificial Intelligence (AI) is emerging as a “powerful assistant” in creating content. With countless AI models, creators were able to take advantage of Chatgpt To synthesize information, search keywords, use Midjourney and Elevenlabs to create images, videos from statements, or discover new ideas with AI tools integrated in Adobe. In which Runway is known as a pioneer company developing AI model can create and customize digital videos from text. Since the spring of 2023, this Brand has continuously launched Video editing tools such as AI quality upgrade, slowing artificial movements, fast erasing, … help simplify many VFX processes. For independent creators. However, Runway mainly focuses on the main product-Gen-2, a deep learning network capable of creating videos on demand.

Faces with prominent ads of brands created from AI

The annual campaign #worldwithoutnature of the international organization protects nature

Artificial intelligence not only supports data processing but also helps brands convey the strong message with whose strength, and that is the way to organize the international protection of nature (WWF) that has implemented. . Accordingly, in the #Worldwithoutnature campaign of the international organization of nature protection (WWF), AI is used as a powerful Creative tool to convey the message of biodiversity loss and the impact of People come to nature. Creators in the AI/CC creative community are encouraged to use artificial intelligence tools to create images and videos simulating the world if nature and wildlife no longer exist. These works reflect the devastation of the environment and the absence of animals, helping viewers visualize the negative impact of loss of biodiversity.

WWF also uses AI to create two different perspectives on the future of nature in the United Kingdom: A prospect of preserving nature, one prospect of nature loss. These images and videos use AI to highlight the difference between a rich living environment and a devastating environment. Thereby, AI is not only an innovative tool but also a means for WWF to highlight the urgency in protecting the environment.

Heinz takes advantage of Generative AI in a different Advertising campaign

Heinz – the world’s leading spice brand has applied technology Generative AI creatively in your advertising campaign, starting with an interesting question: “According to artificial intelligence, tomato sauce looks like?” This question has led to a series of funny and unique images, making the campaign attractive and strong attention on social networking platforms.

Performed in 2023, Heinz used AI Dallle-2 tool to create creative images, such as “tomato sauce in space”, and then share these products on media channels. . Heinz also encourages the audience to participate in the campaign by sharing images of tomato sauce created by anyone, creating a strong wave of spread on social networks. The special thing of this campaign is interesting and creative, helping Heinz to create a unique connection with customers and attract strong attention. Heinz’s campaign also opens up a great opportunity for brands in areas such as fast consumer goods (FMCG) to take advantage of AI as creative tools, thereby bringing attractive and different advertising campaigns. special.

BMW impressed with the “mobile artwork” created by AI

BMW – One of the long -standing car brands has cleverly combined the existing elegance and power to create a “mobile artwork” called BMW 8 Series Gran Coupé (2020 ). Accordingly, BMW has used AI to create unique lighting effects, not only ordinary geometric lighting models, but also to build vivid stories through light and glossy, highlighting The beauty and sophistication of the car.

Notably, these lighting effects are designed so that it not only reflects the luxurious appearance of the BMW 8 Series Gran Coupé, but also creates a strong and impressive feeling when the car moves. Thereby, it can be seen that BMW not only focuses on the technology inside the car but also makes the technology an integral part of the user experience, helping to create a deep emotional connection with customers.

AI race of social networking platforms

Grasping this trend, many social networking platforms have “welcomed” the application of AI to operate to enhance the experience and interaction of users.

Tiktok, Recently added a new feature supported by AI, called Symphony Creative Studio, supporting the optimal video creator on Tiktok faster and more efficiently in just a few minutes. This tool offers many advanced features such as:

• Create scripts and suggest ideas to optimize content.
• Create images and digital avatars for professional video reporting.
• Multi -language support, help businesses expand the scope of approaches in the international market.

Meanwhile, the director Instagram – Adam Mosseri, revealed about the integration of video editing features with artificial intelligence (AI) on this platform, is expected to launch in 2025. These tools are supported by a movie model. Meta’s genes, allowing users to perform video edits through simple text commands, opening up creative control easier. Accordingly, Movie Gen is a model that creates the birth that is designed to support video editing easily and intuitively. Users can change almost every aspect of the video, including:

• Change the wallpaper easily
• Add objects, accessories or actual animations
• Convert existing videos into refined content:

Meta is locating Movie Gen as a direct competitor to other advanced Video tools, typically the Sora of Openai. However, the biggest difference of Movie Gen is to integrate directly on Instagram, helping the creator of the content can use this tool immediately without through third -party editing applications. Although Movie Gen is still in the research phase, it shows great potential in shaping the way creators and brands create content on Instagram. The integration of these AI tools promises to enhance the ability to tell stories, creating a new generation of content creation on the basis of more than 2 billion monthly users.

AI’s invasion on social networks is increasingly strong

According to a survey from Deloitte, artificial intelligence (AI) is being widely applied by businesses in many different parts, with nearly 50% of the companies have implemented AI in at least two or more areas of business. . AI Marketing Benchmark 2024 also emphasized that the rapid growth rate of AI has made this technology an important foundation in modern marketing strategy. 69.1% Marketing experts say they have integrated into the working process, while 70.6% Believe who can do better people in many important tasks. These figures show that AI is no longer just a supporting tool but has become a key factor to help businesses optimize their operations, personalize content and improve customer access efficiency.

In 2025, the video created by artificial intelligence (AI) will become the main trend on social networking platforms. This development not only saves production time and cost, but also opens up unlimited creative opportunities for independent content manufacturers and businesses. It is forecasted that by 2025, the source of social networking data will be filled with contents created by AI, leading to significant changes in the use of social networks of users globally.

Conclusion:

With the ability to optimize the production process, enhance user experience and expand creativity, AI video promises to be a big push for both brands and creators of personal content. In 2025, social networking platforms will be increasingly closely combined with this technology to transform in the way of transmitting and receiving information strongly.