With the continuous development of technology, AI (artificial intelligence) has been dramatically changing the way marketers approach customers and deploy campaigns. By 2025, AI marketing tools will not only be a trend but will become a strategic “weapon” that every marketer needs to equip. So in 2025, which AI marketing tools will help marketers stay ahead of their competitors and create breakthrough marketing campaigns?
AI marketing tools are gradually erasing the gap and bringing fair competition for all marketing and Creative markets. However, on the market today, there are too many AI tools that make the appropriate software search become difficult and more likely to be overwhelmed.
From sharing and experience of Anna Burgess Yang – expert supporting businesses to improve marketing and business activities and Colby Flood – founder Brighter Click, have had decades of experience in development and Quang. Beach for AI marketing tools, explore 8 effective AI tools that Marketers cannot ignore in 2025.
Comprehensive AI Marketing Tool – HOOTSUITE
In the context of growing Artificial Intelligence, many AI marketing tools stand out for solving specific problems, but the name is highly appreciated as a comprehensive AI marketing tool is Hoootsuite – background Strong social network management platform, allowing users to manage, schedule, monitor and analyze activities on many social network channels from a single interface. Hoootsuite supports platforms such as Facebook, Instagram, Twitter (now X), LinkedIn, Tiktok, Pinterest, and YouTube.
Hoootsuite is highly appreciated as a comprehensive AI Marketing tool
The main features of hootsuite must be mentioned as
Manage multiple social networking accounts: allows posting, scheduling and responding to messages from many social networks at the same time.
- Schedule: Hoootsuite helps schedule articles on social networks, saving time and maintaining regular post schedules.
- Analysis and reporting: Provide analytical tools that help monitor the performance of posts and campaigns, and create detailed reports.
- Group collaboration: Hoootsuite supports teams working together, assigning tasks and monitoring campaign progress.
For AI: Hoootsuite is suitable for marketers when they can be a “powerful assistant” to help manage the campaign and optimize social network performance. Organized when large and small companies can use hootsuite to manage their online presence and interact with customers.
Price: In addition to the free version, paid packages starting from $ 19/month, with extended features such as advanced analysis, managing multiple accounts and collaborative tools.
AI marketing tool for Social Media
Later
Later is a schedule on social networks, specializing in supporting natural content management. This platform has a drag-and-tensile interface, making it easy to imagine what your personal page will look like when posting. Later uses AI to help Marketers create content ideas, write comments, captions, suggestions for the hashtag.
Later uses AI to help Marketers create content ideas, write comments, captions, suggestions Hashtag
For AI: Small groups of social network management, prioritizing content production rather than cooperating or managing paid Advertising.
Price: Packages starting from $ 16/month.
Outstanding features: Later can be used to create notes for Instagram posts very helpful. When you have to create many posts every day, thinking of an idea can become tired and Later can help you solve this well.
Buffer
Buffer is another tool to schedule and manage post on social networks. Although not supporting the management of paid ads, Buffer has many features that help create, post and track free posts.
Buffer has many features that help create, post and track free posts.
Buffer’s integrated AI assistant helps you quickly create ideas and reuse content without too much effort.
For AI: Buffer is a great choice for creative individuals who want to quickly and monitor their social networking campaigns.
Price: Buffer has a free package with the post scheduling feature. Pay packages starting from $ 5/month.
Outstanding features: Buffer can create and store content ideas in the “creation” space. This makes it easy to develop ideas before posting. In addition, Buffer also supports cooperation with virtual assistants, allowing you to upload images, review and add content to the post conveniently.
Brandwatch
Brand Watch is a tool to analyze and monitor social networks, helping you track user reviews and comments on your brand on most social networking platforms and quickly respond.
Who in Brandwatch enhances emotional analysis, helps you identify changes in trends related to your product and business.
Brandwatch helps to track user reviews and comments on brands on social media
For whom: Brandwatch is designed for large businesses, has a large team of manpower and wants to capture customers’ comments “about their brands.
Price: Brandwatch provides prices through direct consulting
Outstanding features: Iris Conversation Insights is an interesting feature of this tool. When clicking on an emotional data point, it will give you many deep causes based on larger trends that the analysis system is online.
Influencity
Influencity is a comprehensive tool to help you manage marketing programs with influential figures on social networks. This tool uses AI to analyze Influencers data (such as interaction, demographic, and suitability) to find ideal partners for your brand.
Influencity uses AI to analyze Influencers data to find the ideal partners for the brand
For whom: Brands performing marketing campaigns with Influncers, or looking for ambassadors’ faces
Price: Packages starting from $ 158/month and increasing depending on the number of results and influnch
Outstanding features: Influencer Seeding feature is especially suitable for e -commerce brands to send free products to Influencers. This tool integrated with Shopify has an easy -to -use interface, helps you find the appropriate Influencers face and send gifts from the product portfolio with just a few clicks.
AI marketing tool for content marketing
Designs.ai
Designs. This tool allows users to design digital assets such as logos, videos, custom images, face swap and many other types without professional design skills.
Designs.ai makes it easy to create and edit creative images according to the idea with just a few simple steps
With friendly chatbot interface, Designs.ai makes it easy to create and edit creative images according to your ideas with just a few simple steps. In addition, this tool supports rapid change of background, creating high quality images and even drawing AI illustrations, very suitable for marketing, advertising and content creation projects.
For AI: Designs.ai is designed for those who do not have professional design skills but need to create custom visual images to serve projects, advertising or content creation.
Price: This tool offers 10 free design credit when you start. After that, paid packages have a starting price from $ 8/month, suitable for many users, from individuals to small businesses.
Outstanding features: The most appreciated feature of Designs. Design skills. This is a great choice to save time and effort when doing intuitive content.
Canva
Canva is an online graphic design platform created to help users easily design visual documents and content without professional design skills. This tool offers thousands of designs, images, symbols, fonts and many other graphic elements to create: post social, logo, leaflet, poster, short Video, marketing documents …
Canva is designed with a friendly interface and a traction feature, allowing users to edit quickly. This platform also supports teamwork, making it easy for members of the group to collaborate on the same project.
Canva makes it easy for users to design without professional design skills.
For whom: Suitable for all subjects, from individuals, small businesses to large teams.
Price: Free version suitable to start, with many basic models and tools. While the paid package starts from $ 120/year/person
Outstanding features: Canva integrates artificial intelligence with Magic Design feature, allowing users to create professional posts just by entering a few words describing ideas. This is an ideal tool for individuals, small businesses, and professional marketing teams.
AI marketing tool for advertising
Foreplay
Foreplay is a creative advertising management platform, providing many support tools from organizing ideas, creating advertising summaries, to building a scene table. In addition, this platform also has a library containing 10 million advertising samples for you to be inspired. Foreplay AI features help speed up the creative process and improve competitors’ ability to analyze competitors
Foreplay has a library containing 10 million advertising samples for you to be inspired
For AI: Internal innovative teams or at agencies often create many creative advertising content, need support for ideas and organization.
Price: Inspiration package starts from $ 49/month, Full Workflow package starts from $ 99/month.
Outstanding features: Foreplay not only helps organize creative work but also provides features such as Emotional Motivator Matrix and Competitor Insights, helping advertisers to understand the emotions of the target audience from the ads of the opponent. Thu, from which optimizes his campaign.
Conclusion:
In 2025, AI marketing tools are no longer a trend that has become an important and necessary factor in the strategy of any marketer. With the ability to automate, analyze data and optimize the campaign, AI will help marketers save time, improve work efficiency and bring personalization experiences to customers. However, to make the most of the power of AI, Marketers need to know how to choose and use the right tool to suit their needs and business goals.
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