Category : Advertising
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
52% of users are still concerned about AI advertising, a new challenge for advertisers
Advertising in AI campaigns always lies on the fragile line between creativity, novelty and losing authenticity and humanity. From there, users will also have different...
The Importance of Marketing in Business
In today’s business world, marketing is no longer simply a part of business operations but has become an essential factor that determines the success and...
Optimize Online Marketing Campaigns: Mastering the Art of Digital Success
In today’s digital age, optimizing online marketing campaigns has become an extremely important factor for the survival and development of any business. With the increase...
[NEWS] Ronaldo launches YouTube channel, gets diamond button in a day; KitKat transforms with a new logo set.
IKEA promotes its brand by using wordplay on its IKEA – the Swedish furniture giant always knows how to make the media admire its unique...
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Sir Frank Lowe: The Legend Who Revolutionized Advertising in the 20th Century
Sir Frank Lowe is one of the greatest advertisers of the 20th century, responsible for many groundbreaking campaigns for global brands. His creative vision and...
TikTok Ads 101: A Comprehensive Guide to Growing Your Followers
What are TikTok Ads? TikTok ads are promotional content that businesses and individuals can use to reach a wider audience on the TikTok platform. These...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...