[NEWS] Ronaldo launches YouTube channel, gets diamond button in a day; KitKat transforms with a new logo set.
IKEA promotes its brand by using wordplay on its IKEA – the Swedish furniture giant always knows how to make the media admire its unique...
Category : Advertising
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Sir Frank Lowe: The Legend Who Revolutionized Advertising in the 20th Century
Sir Frank Lowe is one of the greatest advertisers of the 20th century, responsible for many groundbreaking campaigns for global brands. His creative vision and...
TikTok Ads 101: A Comprehensive Guide to Growing Your Followers
What are TikTok Ads? TikTok ads are promotional content that businesses and individuals can use to reach a wider audience on the TikTok platform. These...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Fanta Haunted Apple x Beetlejuice Beetlejuice
Recently, the soft drink Brand from Coca Cola announced a new global cooperation strategy with Warner Bros. The campaign was carried out around the launch...
What is Soft Opening? 4 Steps to Organize a Successful Soft Opening
Content” itemprop=”articleBody” wp_automatic_readability=”171.19188503804″> What is soft opening? Soft opening is the testing phase before the business officially opens to test systems, services, and receive feedback...