Category : Advertising
Consumers really like short-form content. Billions of people watch TikTok videos, YouTube Shorts, and Instagram Reels every month. What anchors work best to keep viewers...
What is Individual Customers? How to attract and take care of Individual Customers Effectively
Individual Customers are the final consumers, directly determining the revenue and development of businesses, especially B2C businesses. Understanding the characteristics of individual customers will help...
[NEWS] Busy the holiday season with campaigns from Burger King, Amazon, Starbucks and KOI Thé
The year-end holiday season is always an endless source of inspiration for unique communication ideas. Join MarkKnow to explore the latest holiday campaigns from famous...
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...
IKEA turns window blinds into unique billboards, inviting customers to become brand ambassadors
IKEA – the furniture giant has long been known for its creative and practical advertising campaigns for users. Recently, the company’s branch in Sweden came...
[Download] eBook Effective Content Promotion: How to deliver Content that Convinces Customers
In today’s market, creating engaging content is a big challenge, but helping that content reach the right customers at the right time is an even...
What is Break-Even Point? Formula and Calculation of Break-Even Point
The Break-Even Point is a relatively common concept in business and management and is a factor that plays a very important role in assessing the...
Youtube Marketing Trends 2025: Short videos dominate, new shopping features are highly anticipated
Despite being influenced by many new media channels such as TikTok, Youtube is still one of the top choices of consumers. A recent report by...
Advertising Ideas From Doomsday, Woolmark Raises Awareness of Fast Fashion
Woolmark – the world’s most popular textile brand and the exclusive authority on Merino wool worldwide has launched a new campaign called “Wear Wool, Not...
What is Drip Marketing? 5 Steps to Implement Drip Marketing Effectively
Drip Marketing is a highly effective marketing method thanks to maintaining the connection between customers and businesses, constantly reminding customers about the presence of the...