Media Mix Modeling – Using data to measure & predict media channel performance
How much % is each media channel contributing to the brand’s revenue? Which channel is more effective? More worth investing in and which channels are...
Category : Advertising
Artificial Intelligence (AI) Applications in Facebook Advertising: A Comprehensive Look
In the context of constantly developing digital, Artificial Intelligence (AI) is increasingly asserting an important role in the field of Advertising, especially on top social...
[Week News] KFC turns the world into cake in 40th anniversary campaign
Explore unique and bold campaigns from KFC, Zara, Cheil Worldwide and Domino’s with Marketing AI now! 1. KFC turns the world into cakes in the...
Pinterest Color Charts Predicted to Be All the rage in 2025
Pinterest predicts the top 5 color trends for 2025, based on extensive user behavior research. This palette will help your business make a visual and...
[Hootsuite] 4 Social Media Trends 2025: Commenting tactics & social listening will help brands explode interactions
In addition to large-scale social media campaigns, the latest report from Hootsuite has shown new trends such as Commenting on celebrity posts, Using Social Listening,...
Valentine’s Day Insights from TikTok: The Trend of Giving Gifts to Yourself and Family Opens Up New Opportunities
Valentine’s Day is one of the most vibrant holiday seasons on the TikTok platform. Up to 77% of platform users celebrate this holiday and 55%...
Gen Alpha’s beauty trends shape commitments from cosmetic brands
“Sephora Kids” – a concept named after the globally famous Sephora brand, is actually a viral trend on TikTok. However, behind this term is the...
Email Marketing: Still Important in 2025?
In the context of continuous Digital Marketing, the question is whether Email marketing still maintains its important position in the near future, especially by 2025?...
90 Global Social Media Statistics 2025
Over the past decade, social media has become an important part of modern life. But how much attention do people actually pay to Facebook, Instagram,...
What are Contextual Ads? Things to know about Contextual Ads
Faced with thousands of advertisements being “attacked” every day, consumers’ aversion and wariness towards advertising are increasing day by day. Factors such as creativity, or...