Marketing in general and Digital Marketing in particular are some of the hottest professions at the moment with high recruitment demand. Therefore, to become the best candidate for the Digital Marketing position, you need to prepare mentally and have a solid knowledge base before the interview. Refer to the 20+ digital marketing interview questions compiled by Marketing AI below to gain more experience!
Basic Digital Marketing Interview Questions
Below are basic digital marketing recruitment questions as well as the most common Digital Marketing multiple-choice questions asked in interviews:
Why are you applying for the Digital Marketing position?
Suggested answer:
Digital marketing is my favorite field and also my major at university/college. Applying for this position not only helps me apply the knowledge I have learned, but also gives me more opportunities to learn and develop my professional expertise, serving my job well.
In your opinion, what are the qualities needed in a Digital Marketer?
Digital marketing is not simply a profession but includes many different positions. Therefore, professional expertise also has many differences. However, for me, no matter what position I am in, with digital marketing, the spirit of learning, the desire to learn, creativity and daring to think and dare to do are indispensable.
How are Digital Marketing and Marketing different?
In my opinion, Digital Marketing is a branch of Marketing.
Marketing is understood as a series of comprehensive activities, created to communicate and exchange value to satisfy the needs of customers and businesses. Marketing can be implemented in many different forms, including market research, pricing, product development, distribution and advertising.
Digital marketing focuses more on using digital tools and channels to promote products, services and interact with customers. This is completely different from using traditional channels such as radio, newspapers, television, etc. Digital marketing takes advantage of the power of the internet and mobile devices to exploit customers and achieve the digital marketing goals that businesses want.
Do you know what are the popular forms of Digital Marketing today?
As far as I know, digital marketing includes some common forms as follows:
- SEO: Improve website visibility and ranking on search engines.
- Online Advertising: Online advertising.
- Content Marketing: The practice of creating and distributing useful content to a targeted audience.
- Social Media Marketing: The entire range of social media platforms that businesses and organizations can leverage to increase brand awareness, engage with customers, and improve website traffic.
- Email Marketing: A method of marketing to individual customers to promote products, share information and build relationships with customers through email.
What Digital Marketing Tools do you know?
Some digital marketing tools I know:
- Google Analytics: Provides information on site traffic, tracks time on site, conversion rates, customer interactions with the website, etc.
- SEMRush: Keyword research tool, supports audience analysis and improves website visibility.
- Mailchimp: A tool that allows you to create and manage email marketing campaigns, track performance, and automate processes.
Name some Digital Marketing Channels that you know
The number of digital marketing channels is relatively large, which are divided into 4 large groups:
- Social Media: Facebook, Youtube, Instagram, TikTok,….
- Earned Media (Viral Media Channel): channel to promote customer discussion about product/brand: posts, engagements, reviews,…
- Paid Media (Paid Channel): display advertising, press PR booking, social network advertising, etc.
- Owned Media: website, YouTube channel, social media accounts, etc.
7. What do you know about new trends in Digital Marketing?
In the digital age, Digital marketing changes every day. There are many new trends in the marketing field that we have or have not known. Through research, I have heard and known some new trends such as:
- Video Marketing: Video marketing, most notably short videos. The proof of the success of this trend is that short reels are becoming more and more popular.
- Optimize Voice Search: Virtual assistant tools such as Alexa, Google Assistant, Siri are gradually improving in terms of functionality, allowing users to easily search.
- Artificial Intelligence and Automation: AI is increasingly seen in the digital marketing space. Marketing processes are also automated with the help of AI-integrated chat bots, ready to answer customer questions anytime, anywhere.
- Sustainable Marketing: Businesses are increasingly concerned about brand reputation and the social and environmental responsibility of that brand/business.
What do you think is the biggest challenge for Digital Marketers?
In my opinion, the most difficult thing for digital marketers is to create successful campaigns. Especially in the current volatile market, it is difficult to grasp market trends. This requires industry personnel to always research, dig deeper and constantly update to grasp the latest marketing trends.
Tell us which Digital Platforms are you proficient in?
With extensive training at XYZ University/College/School, I have had the opportunity to access most of the digital marketing tools. However, social media marketing is still my strength. I can plan, manage and allocate a reasonable budget on this channel, ensuring that I bring in revenue exceeding the company’s target.
What do you think about the relationship between content in Digital Marketing? Is content still important?
In my opinion, content still plays an important role in the marketing industry in general. Content has never run out of space, on the contrary, it is increasingly gaining more space. Especially in the current context, when customers are increasingly interested in the quality and content of content. The better, more diverse and highly personalized the content, the more likely customers are to be attracted.
Tell us about a successful Digital Marketing Campaign you have done.
With this digital marketing interview question, you need to answer clearly, step by step. In which, you need to clarify some issues as follows:
- What role do you play in the campaign: planner, content creator, etc.
- What is the goal of that campaign: product launch, awareness raising,…
- The work you did when participating in the campaign: coming up with content ideas, researching customers, allocating budgets for each stage, determining marketing strategies, etc.
- Achievements: How many visits, interests, and conversions were attracted, comparing the results achieved with the set KPIs.
What is your salary expectation?
When asked about salary, you should present it tactfully, and not directly talk about the salary. Instead, you can ask more about benefits, job responsibilities, promotion possibilities, etc. Then compare, guide, and give a salary that is appropriate to your experience and expertise. Of course, it should also be based on the salary range proposed by the company.
In-depth Digital Marketing Interview Questions
Along with basic questions, employers also ask in-depth digital marketing questions during interviews. This helps them better understand the candidate’s qualifications and determine whether this is the factor the business is looking for. Therefore, take advantage of these in-depth digital marketing interview questions to best demonstrate your abilities and qualifications.
How do you measure the effectiveness of your Digital Marketing Campaigns?
In my opinion, measuring the effectiveness of digital marketing campaigns focuses more on comparing the results achieved with the set goals and can be done in many different ways, depending on the type of campaign:
- Measuring traffic and engagement metrics can be assessed based on metrics such as:
- Number of website/advertisement visitors.
- Bounce rate, leaving the website after viewing
- Time on page.
- Conversion rate.
- Social media interactions: likes, shares, comments, follows,…
Measuring the effectiveness of an advertising campaign can be evaluated based on the following metrics:
- Click-through Rate: the percentage of users who click on an ad.
- Cost per click (CPC): The amount paid each time a user clicks on an ad.
- Cost per Acquisition (CPA): The amount of money you pay to acquire one new customer.
- ROI: Return on investment.
For SEO campaigns in particular, it can be evaluated based on indicators such as:
- Keyword ranking on search page.
- Organic search traffic,…
In addition, you can also refer to and apply some measurement support tools to get the most accurate results, easy to monitor and compare:
- Google Analytics: Web data analysis tool.
- Facebook Insights: A tool that provides detailed data on the performance of posts and ads on the Facebook platform,…
- Advertising management tools Meta Business Suite, Google Ads,….
What experience do you have with conversion rate optimization (CRO)?
As far as I know, conversion rate optimization CRO is a continuous process aimed at increasing the rate of customers performing actions such as purchasing, registering, etc. on a website or application.
To optimize CRO conversion rates, I will focus on researching customer behavior and optimizing their experience. At the same time, I will also build and optimize content, conduct A/B testing to compare results and choose the best version.
Some of the jobs I have done and have experience with:
- Conduct data analysis and surveys to understand customer needs.
- Optimize registration forms.
- The landing page interface design becomes more intuitive and attractive, focusing more on images and minimizing text.
- Optimize content by creating attractive titles, removing content with complex words, etc.
- Allocate budget appropriately for each advertising group,….
Tell me some of the difficulties you encountered while working as a marketer?
As shared in my CV, I used to be the leader of the Facebook Ads team at company X. This was the time when I learned the most but at the same time it was also the time when I had to face the most difficulties.
As a team leader but still younger than many members, it was difficult for me to connect and convince them to follow my instructions. Along with that was the lack of cohesion between members, leading to disunity and lack of support for each other in work. Fortunately, we sat down together, expressed and were frank with each other, agreed to go to a common path, and supported each other more in team work.
How would you handle a dissatisfied customer?
In my opinion, the first thing to do is to apologize to the customer. Next, I will go into depth to find out what problem the customer is facing and allocate relevant personnel/departments to thoroughly resolve that problem.
Do you think content should use tools like GPT chat, Gemini to create content?
For me, it is a useful tool that we should all know and use. However, we should not abuse it too much. We need to refer to the results we get from these tools with accurate knowledge to create the best, most relevant and creative content.
If you notice that a Facebook Ads campaign is not achieving its goals, what will you do to fix it?
In my opinion, first of all, it is necessary to review the entire campaign and optimize the ads in many aspects: ad group allocation, content deployment, audience targeting, etc. For me, evaluation and adjustment need to be done regularly and continuously. Therefore, I always have a plan to monitor and adjust ads at each time to be able to measure and evaluate most accurately.
For an SEOer, updating Google’s new algorithms is extremely important. Can you tell us some of the new algorithms of this platform?
Google is an extremely important platform for SEOers. However, this is a platform with many sudden changes that force industry personnel to constantly update. Some of Google’s new algorithms that I have learned recently include Google Core Update, BERT, ….
If you discover that your website has dropped in rank, what will you do to find out the cause and fix it?
SEO success comes from many factors, including content, backlinks, page loading speed, web structure, etc. Therefore, if I detect a ranking drop, I will need to coordinate with my department to review everything from the whole to each item, from there I will have a suitable solution.
Please give us some formulas for creating good, attractive content.
Some of the most commonly used content-building formulas are:
- AIDA (consists of 4 stages: Attract attention – Arouse interest – Stimulate desire – Call to action).
- PAS: Including problem – Agitate – Solution.
- BAB: This formula focuses on comparing before and after using/experiencing a product/service. Including; Describe before using (before) – After using, emphasizing the improvement (After) – Bridge: explain how the product/service helps customers move from the before state to the after state.
If an Advertising Campaign is not effective, what do you think is the fault?
The success of an advertising campaign depends on many factors: content, targeting, products/services, etc. Therefore, when we see that the campaign does not have many positive changes, we need to review all factors. Of course, continuous monitoring is indispensable. This helps us to be proactive in situations and handle problems before they become bigger.
What Marketing Methods can be used to build customer relationships?
Building and maintaining customer relationships should be given special attention. In my opinion, there are a number of ways to maintain customer relationships:
- Content Marketing: Create valuable content, build a business blog, organize events, etc.
- Email Marketing: Collect email addresses and send periodic emails to customers, in which the content needs to be personalized, providing useful information to customers: special offers, useful sharing information, etc.
- Social media marketing: increase interaction with customers by replying to messages, comments, organizing contests on social media, using live features to interact directly with customers, etc.
- Customer care: Build chat channels to be ready to advise and respond to customers, build customer loyalty programs, etc.
- Text message marketing: SMS marketing, chat applications, etc.
Summarize:
Above are 20+ most common digital marketing interview questions that you can read and refer to. With a specific field like digital marketing, learning about digital marketing questions in advance and delving into digital marketing interview questions will help candidates be more proactive in all situations. Thereby helping you have more advantages than your “opponents” in the competition for the desired position.
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