Your business builds a website to provide product and service information to customers. With the desire to boost business revenue. However, the number of clicks on the website is very high but there are still few customers. This is because your website has not been optimized for conversion rates. Together MarkKnow Learn more about conversion rates and how to improve your conversion revenue here.
What is Conversion Rate?
CR stands for Conversion Rate, which can be understood as conversion rate optimization. This process is essentially the activity of adjusting and optimizing your website in terms of content, images, UX UI, etc. From there, determine the behavior and purpose of customer visits, increase the number of customers through the number of visits.
To optimize and improve conversion rate. You need to determine the actual conversion rate on your website. Conversion rate will be calculated as follows:
Conversion rate = Number of conversions / Total number of visits * 100.
Benefits of conversion rate optimization?
Optimizing conversion rate will bring many practical benefits to businesses. Some benefits when optimizing conversion rate:
- Increase the number of actual customers, increase revenue for the business.
- No need to spend a lot on Advertising but still have natural customers.
- Increase trust value and retain customers longer.
- Improve customer quality, increase Brand awareness.
- Deep understanding of customers, grasping customers’ desires and needs.
Understanding the Relationship Between CRO and SEO
SEO is the process of optimizing search engines. To bring website information, products or business services to customers. From there, increase the number of customers visiting the website. And expand the scope of potential customers of the business.
It can be seen that CRO and CEO have a close relationship with each other. And directly affect the business’s revenue. Because the more visitors. The simpler it is to convert visitors into customers of the business.
In a general sense, CRO and SEO both aim to provide values that bring the best experience to users. Thereby increasing the number of visitors and increasing Sales opportunities.
How to improve conversion rate
There are many ways to improve your conversion rate. If you need to convert and optimize right away, you can use the following methods:
Set CTA action button
CTA is the fastest way to generate conversions. Add call-to-action buttons such as: buy now, contact now,… to give specific actions you need to do. You can also use call-to-action sentences to attract your customers.
Add more information-gathering buttons
Leave any form or an automatic chatbox. You can collect information from some potential customers. With this information, you can contact customers via Email, phone number. To grasp the needs of customers.
Build a Mobile-friendly website
Nowadays, mobile usage is very popular. It requires websites to be compatible with more devices. This optimization process will help you take advantage of all potential customers.
Improve website and search engine SEO
Based on the collected customer behaviors and needs, you can build a website according to customer trends. Make sure customers always find useful and latest information on your website.
Methods to Optimize Website Conversion Rate
Focus on Analysis
Data analysis is a traditional method. It brings high efficiency in the conversion optimization process. Analysis will help you identify the advantages and disadvantages throughout the business process. From there, maximize the advantages and overcome the problems.
Focus on Customers
In contrast to analysis, you only focus on designing your website according to customer needs and trends. In fact, you will not be able to optimize all customers with this method. You only collect raw information. Determine the reason why customers use your product or visit your website.
Comment Policy: We truly value your comments and appreciate the time you take to share your thoughts and feedback with us.
Note: Comments that are identified as spam or purely promotional will be removed.
To enhance your commenting experience, consider creating a Gravatar account. By adding an avatar and using the same e-mail here, your comments will feature a unique and recognizable avatar, making it easier for other members to identify you.
Please use a valid e-mail address so you can receive notifications when your comments receive replies.
